Senior Growth Marketing Manager

Job Description Senior Growth Marketing Manager Role Overview We're looking for a Senior Growth Marketing Manager with deep expertise in performance marketing, lifecycle management, and full-funnel optimisation. This role is ideal for someone who is highly analytical, data-driven, and obsessed with scalable growth leversacquisition, activation, retention, and revenue. You'll lead our paid marketing, SEO, CRM, and user-journey initiatives end-to-end. You'll collaborate closely with product, sales, and customer success teams to build high-converting funnels, run experiments, and continuously improve user engagement and retention across organic and paid channels. What You'll Own Full-Funnel Growth Strategy - Design and implement growth strategies across the funnelacquisition, activation, onboarding, engagement, and retention. - Own integrated campaign planning across paid, organic, and lifecycle channels. - Define key growth metrics, track performance, and drive continuous optimisation. Performance Marketing - Plan, execute, and optimise ROI-driven campaigns across Google Ads, Meta, YouTube, LinkedIn, and other relevant platforms. - Build audience segments, keyword strategies, and retargeting funnels to improve CAC and conversion rates. - Run systematic A/B tests across creatives, landing pages, bidding strategies, and user flows. Organic Growth & SEO - Own SEO strategykeyword research, content briefs, landing page optimisation, technical audits, and ranking improvements. - Work with content and product teams to build scalable organic growth engines. - Analyse and optimise website performance using Search Console, GA, and heatmaps. Lifecycle, Retention & CRM - Build and optimise multi-step user journeys across onboarding, activation, education, and win-backs. - Use lifecycle tools like MoEngage, WebEngage, Clevertap, or similar to automate personalised journeys. - Drive retention, product adoption, and repeat engagement through data-driven CRM. - Own segmentation, cohorts, and behaviour-based triggers. Digital Analytics & Experimentation - Use tools like Google Analytics, UTM tracking, CRM analytics, and attribution models to track and measure growth. - Analyse funnel drop-offs, run experiments, and implement iterations across campaigns and product touchpoints. - Work closely with product teams to identify opportunities for improving stickiness and LTV. Agency & Partner Collaboration - Manage external agencies for media buying, planning, SEO, and performance optimisation. - Handle referral partners and third-party growth channels. - Ensure delivery quality, performance targets, and consistent execution across stakeholders. What We're Looking - For 36 years of hands-on experience in growth, performance marketing, retention, or lifecycle roles (B2C, B2B2C, or edtech preferred). - Deep proficiency with Google Ads, Meta Ads Manager, LinkedIn Ads, and performance platforms. - Strong expertise in funnel optimisation, user journeys, and lifecycle automation tools. - Experience running SEO initiatives and improving organic performance. - Strong analytical skillscomfortable with GA, Search Console, UTM tracking, cohorts, and attribution modelling. - Ability to manage multiple campaigns and iterate based on data insights. - Strong ownership mindset and comfort in fast-paced, experiment-heavy environments. - Passion for education, user success, and scalable impact. Nice to Have - Experience in early-stage, high-growth startup environments. - Exposure to referral, loyalty, or partner-driven growth programmes. - Experience with CRO tools, landing page builders, or marketing automation stacks.