Marketing Head

The ideal candidate is a strategic data-driven marketing leader with 5-7 years of experience ideally in the higher education sector They possess a proven track record of developing comprehensive marketing strategies that directly increase student enrolment Expertise in digital marketing SEO SEM social media lead generation and admission funnel optimization is essential This individual is an inspiring leader capable of mentoring a team managing a budget effectively and using data analytics to drive decisions and demonstrate ROI They are excellent communicators skilled at brand management and building key relationships with stakeholders Key Responsibilities 1 Strategic Marketing Planning Develop and implement strategic marketing plans aligned with the college s enrolment goals and overall objectives Conduct thorough market research and analysis to identify trends opportunities and competitive landscape Define target audiences and develop effective marketing strategies to reach and engage them 2 Student Admission Lead Generation Lead the development and execution of lead generation campaigns to drive student applications Manage the admissions funnel optimising conversion rates from inquiry to enrolment Collaborate with the admissions team to ensure a seamless and positive applicant experience 3 Digital Marketing Social Media Oversee the college s digital marketing efforts including SEO SEM social media marketing email marketing and content marketing Develop and manage engaging content for various digital platforms to enhance brand awareness and drive traffic Analyse digital marketing performance and optimize campaigns for maximum ROI 4 Brand Management Promotion Develop and maintain a strong brand identity and messaging that resonates with target audiences Oversee the creation of marketing collateral including brochures website content and promotional materials Organize and manage college events seminars and workshops to promote the brand and attract prospective students 5 Market Analysis Competitive Intelligence Conduct ongoing market research and competitive analysis to identify trends and opportunities Monitor competitor activities and develop strategies to maintain a competitive advantage Provide regular reports on market trends competitor activities and marketing performance 6 Relationship Building Networking Build and maintain strong relationships with prospective students parents educational institutions and industry partners Represent the college at industry events conferences and networking opportunities Foster positive relationships with alumni and current students to enhance brand advocacy 7 Performance Measurement Reporting Establish key performance indicators KPIs to measure the effectiveness of marketing campaigns Monitor and analyse marketing performance data to identify areas for improvement Provide regular reports to senior management on marketing performance enrolment trends and market insights 8 Budget Management Develop and manage the marketing budget ensuring efficient allocation of resources and maximising ROI Monitor marketing expenditures and provide regular budget reports 9 Team Leadership Development Lead and mentor a team of marketing professionals providing guidance support and professional development opportunities Foster a collaborative and high-performance team environment 10 Technology Marketing Systems Utilize marketing automation tools and CRM systems to streamline marketing processes and improve efficiency Stay updated with the latest marketing technologies and trends Oversee the colleges website and ensure it is updated and functioning correctly Requirements Requirements Bachelor s degree in Marketing Business Administration or related field required MBA PGDM in Marketing preferred 8 years of proven marketing leadership experience ideally within the education sector Expertise in digital marketing lead generation and brand management Strong analytical and problem-solving skills Excellent communication and interpersonal skills Proficiency in marketing analytics tools and CRM systems Skill set Higher Education Marketing Expertise Digital Marketing Strategy Execution Lead Generation Conversion Optimisation Brand Management Promotion Marketing Analytics Reporting Event Planning Management Market Research Analysis CRM Management Digital marketing Leadership