Performance Marketing

5 days ago

Delhi India Jagat Pharma Full time

Job Description

Job Title: Performance Marketing Manager

Experience - 3-5yrs

Company - Jagat Pharma Pvt. Ltd.

www.jagatpharma.com

Monthly Budget - upto Rs. 7,20,000/-

About the Role

We are looking for a data-driven and highly motivated Performance Marketing Manager to lead and scale our digital marketing efforts across D2C and third-party platforms. The ideal candidate will be well-versed in Google Ads, Meta Ads (Facebook & Instagram) V-serve, Criteo, Taboola, and affiliate networks. You will be responsible for driving customer acquisition, sales, and ROI through multi-channel performance campaigns.

Key Responsibilities

- End-to-end ownership of performance campaigns across:
- D2C Platforms: Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram).
- Programmatic & Native Ads: V-serve, Criteo, Taboola, Outbrain, DV360.
- Affiliate & Third-Party Channels: Manage networks, publishers, and performance partners.
- Drive traffic, conversions, and ROAS across D2C website.
- Conduct A/B testing on ad creatives, audience targeting, bidding strategies, and landing pages.
- Optimize campaign budgets, monitor spends, and ensure efficient CAC vs LTV balance.
- Analyze data, prepare detailed performance reports, and present insights to leadership.
- Collaborate with design, content, and product teams to create high-performing campaigns.
- Explore new ad technologies, growth hacks, and emerging platforms.

Required Skills & Experience

- 35 years of experience in performance marketing D2C.
- Proven expertise in:
- Google Ads (Search, Display, YouTube, Performance Max).
- Meta Ads (Facebook & Instagram).
- V-serve, Criteo, Taboola, Outbrain, and other third-party platforms.
- Affiliate marketing onboarding & managing partners.
- Strong grasp of digital marketing funnels, attribution models, and retargeting.
- Excellent analytical & reporting skills (Excel, GA4, Ads Manager).
- Ability to manage large budgets with focus on ROI & scale.

Preferred Qualifications

- Experience with D2C brands & high-growth eCommerce companies.
- Hands-on knowledge of pixel tracking, CRM integrations, and conversion API.
- Google Ads & Meta Ads certifications preferred.

What We Offer

- Opportunity to work with fast-scaling D2C brands.
- Ownership of multi-channel performance marketing budgets.
- A collaborative environment with focus on growth, learning, and innovation.

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