
Brand Manager
4 weeks ago
CTC Range: 8 - 14 LPA
Job Description: Branding & Strategy
Location: Mumbai (Full-time, In-office)
Role Summary:
Responsible for building the identity and communication strategy of a start-up segment, establishing effective branding, and setting up internal processes to enable data-driven decision-making.
Key Responsibilities:
- Develop and execute content strategy aligned with the segment's positioning and business objectives
- Build and maintain a consistent brand narrative across platforms and internal communications
- Set up structured processes for data analysis, performance tracking, and reporting
- Collaborate with internal teams to gather insights, structure workflows, and enable smoother information flow
- Create business presentations, internal notes, and decks that reflect the segment's value proposition
- Support brand-led initiatives and ensure alignment with the company's communication language
Technical Skills:
- Proficiency in Excel, Word, PowerPoint and Google Sheets
- Working knowledge of brand communication tools and basic content formatting
- Familiarity with content strategy, planning tools, and structured documentation
Soft Skills:
- Structured thinking with a bias for execution
- Strong verbal and written communication
- Ability to collaborate across teams and functions
- Detail-oriented with comfort in setting up new processes
- Self-driven and able to manage timelines independently
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