Optimite - Lead Generation Specialist (2-6 Yrs) Anywhere In India/multiple Locations/any Location (b2b/corporate Sales)

Designation - Lead Generation SpecialistCompany Name - Optimite Technologies Email Marketing Agency Location RemoteOur Virtual Address- https optimite netAbout Optimite - Optimite is the Email marketing agency for the top 1 of ecommerce brands We help Shopify stores grow faster through high-converting data-driven email campaigns - A thriving agency with over 5 years of experience transforming ideas into impactful success stories having helped more than 2 000 ecommerce brands grow through email marketing - We ve built lasting partnerships with some of the fastest-growing Shopify stores worldwide Our founders Nishant and Sushant Yadav brothers to an advantage started Optimite on Fiverr serving over 2 000 brands globally in the last 5 years Team - At Optimite we are a young and dynamic team dedicated to empowering our employees with the shared vision of transforming Optimite into the World s No 1 Email Marketing Agency within the next 2 years Joining us means immersing yourself in an atmosphere of hyper-growth where innovation and collaboration thrive - You get to work closely with industry leaders gaining invaluable exposure to the strategies of top brands and Shopify stores in the US and Europe As you help expand our horizons we ll support your growth every step of the way-because at Optimite your success fuels ours About the Role - In this role you will help shape Optimite s lead generation strategy You will be responsible for driving our email marketing efforts working closely with the founders and teams across design development and client success to fuel business growth - You will develop and optimize outreach processes establishing a robust foundation for Optimite s rapid growth You ll take ownership of nurturing leads equipped with the necessary tools to lead and drive our efforts effectively What will you do- As the Lead Generation Specialist Cold Email LinkedIn your role is all about creating high-quality lead generation through cold emails and LinkedIn outreach - You ll be responsible for connecting with decision-makers at eCommerce and Shopify businesses converting them into qualified leads This role focuses on service sales in the international market Email Outreach 50 - Create and run cold email campaigns to bring in qualified leads for our services - Write personalized effective email templates and manage follow-ups - Track and report on how the emails are performing and make changes to get better results Metrics you ll own - Open Rate How many people open your emails - Reply Rate How many people respond - Qualified Leads How many leads turn into real opportunities LinkedIn Prospecting 30 - Use LinkedIn Sales Navigator to find and reach out to decision-makers - Build relationships with potential leads using LinkedIn InMail and connection requests - Track how your LinkedIn efforts are working and keep leads moving through the pipeline Metrics you ll own - Connection Rate How many outreach efforts lead to connections - Response Rate How many prospects reply to your InMails - Leads Generated Leads that convert into sales calls Campaign Optimization Reporting 20 - Test different subject lines email copy and outreach strategies to see what works best - Look at the data each week and adjust your approach to get better results - Work with the founders to report on campaign performance and improve strategies Metrics you ll own - A B Testing Results How well your email experiments perform - Lead Nurture Rate How well you manage follow-ups - Weekly Reports Sharing insights and plans with the team Must Have - Strong ability to track and optimize email performance metrics such as open and reply rates - Excellent written communication skills for crafting personalized outreach - Prior experience in advertising e-commerce or email marketing is a significant advantage - 2 years of experience with exceptional expertise in your field - Proficiency in tools like Instantly Apollo io Sales Navigator and LinkedIn outreach Good to have - You take ownership of your work - You re used to being scrappy and can function in a way that is nimble and resourceful You seek growth - Comfortable working in a startup environment - What would success look like for you- You ll generate consistent high-quality leads through cold email and LinkedIn - You ll track and improve your outreach sharing insights with the team ref updazz com