Government Ad Sales

2 months ago

Kolkata West Bengal, India Paytm Full time

**About Us:
Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Net banking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.

**About the team**:Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG.

**Expectations/ Requirements
We are hiring for the role of **Government Ad Sales (Non Metro)** for FMCG, Consumer. Internet, Gaming verticals. The responsibilities would be as follows:
Become an expert in Paytm Ads solutions for businesses of all sizes and adapt recommendations quickly to suit varying client needs

**Experience in handling Government clients is must.**

Own end-to-end key business metrics like ads revenue, educate and lead strategic conversations with clients and navigate complex relationships

Be the voice of Paytm ads in the industry and present Paytm's advertising solutions to CXOs, media heads, brand managers, agency partners of large brands in the market

Build a strong pipeline of media briefs and respond with customized pitches and proposals aligned with the client’s business and marketing objectives

Work closely with the campaign delivery and optimization team to monitor and deliver expected results to the advertiser

Lead initiatives which require significant cross team collaboration to build

innovative advertising solutions for key advertisers

Provide constant feedback to the product team to improve advertising

performance and customer experience.

Desired Qualifications:
5+ years of experience in advertising sales managing large clients (digital preferred) for the vertical lead, 5+ years of experience for the account manager

Proven experience in managing programs / categories / business verticals

Strong stakeholder management experience; ability to work cross-functionally and with a wide range of employees with different skill sets

Ability to deep-dive into a problem; very strong analytical and presentation skills required

High bias for action required

Ability to thrive and perform in an ambiguous setting; sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule

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