Amazon PPC Ad Expert
5 months ago
As an Amazon PPC Ad Expert, you will be responsible for managing, optimizing, and scaling our Amazon advertising campaigns to maximize ROI and drive sales. You will play a pivotal role in devising strategies, analyzing data, and implementing tactics to enhance our presence on the Amazon marketplace.
**Key Responsibilities**:
- Campaign Management: Develop, execute, and manage end-to-end Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display Ads.
- Keyword Research & Optimization: Conduct thorough keyword research to identify high-value keywords, optimize campaigns for relevant search terms, and continually refine keyword strategies for improved performance.
- Bid Management & Budget Allocation: Monitor and adjust bids, budgets, and ad spend to ensure optimal performance and efficient use of resources while meeting predefined KPIs.
- Ad Copy & Creative Optimization: Create compelling ad copy and optimize product imagery to increase click-through rates (CTR) and conversion rates.
- Data Analysis & Reporting: Analyze campaign performance metrics, generate insightful reports, and provide actionable recommendations to improve campaign effectiveness and achieve sales targets.
- Stay Updated with Amazon Trends: Keep abreast of Amazon advertising trends, platform updates, and industry best practices to implement innovative strategies and maintain a competitive edge.
**Qualifications**:
- Proven track record of successfully managing Amazon PPC campaigns with demonstrable results in driving sales and improving ROI.
- Proficiency in utilizing Amazon Seller Central or Amazon Advertising platform.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent understanding of keyword research, bid management, and campaign optimization techniques.
- Ability to work in a fast-paced environment, prioritize tasks, and meet deadlines.
- Certification in Amazon Advertising or related field is a plus.
- Strong communication and collaboration skills.
**Education & Experience**:
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Minimum of 2 years of experience in managing Amazon PPC campaigns or similar digital advertising roles.
- Knowledge on Helium10 tool is a plus
**Screening Questions**:
- What is the budget you have handles and ROI achieved?
- Have you worked with Amazon seller central or Helium?
- Have you done Static ads or Video Ads for amazon?
- How many years have you worked with Sponsored products?
- Have you run high scale PPC campaigns?
- Have you worked with Product ranking and Competitor targeting campaigns?
Pay: ₹45,000.00 - ₹50,000.00 per month
Schedule:
- Day shift
- Rotational shift
Work Location: In person
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