Amazon PPC Spl

2 months ago


Bengaluru Karnataka, India Protyze - A brand of Alphacentric Healthcare Full time

**Job description**

**Position Overview**:
**Key Responsibilities**:

- **Campaign Management**: Design, implement, and oversee end-to-end Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display Ads.
- **Keyword Research & Optimization**: Conduct comprehensive keyword research to pinpoint high-value terms, and optimize campaigns to target these keywords effectively. Continuously refine keyword strategies for optimal performance.
- **Bid Management & Budget Allocation**: Monitor and adjust bids, budgets, and ad spend to ensure the most efficient use of resources and meet predefined KPIs.
- **Ad Copy & Creative Optimization**: Develop compelling ad copy and enhance product imagery to improve click-through rates (CTR) and conversion rates.
- **Data Analysis & Reporting**: Utilize your strong analytical skills to scrutinize campaign performance metrics, generate insightful reports, and provide actionable recommendations for continuous improvement.

**Highlighted Skill: Data Analysis & Reporting**
- **Effective Reporting**: Generate detailed and insightful reports to track campaign progress, measure ROI, and provide clear recommendations for enhancements.

**Qualifications**:

- Proven success in managing Amazon PPC campaigns with measurable results in boosting sales and improving ROI.
- Proficiency with Amazon Seller Central or the Amazon Advertising platform.
- Strong analytical capabilities with a demonstrated ability to interpret complex data and derive actionable insights.
- Expertise in keyword research, bid management, and campaign optimization techniques.
- Ability to thrive in a fast-paced environment, manage multiple priorities, and meet deadlines.
- Certification in Amazon Advertising or a related field is a plus.

Supplemental Pay:

- Performance bonus

Work Location: In person


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