Amazon Advertising PPC Manager

3 weeks ago

Bengaluru, Karnataka, India CROSSBEATS Full time

At Crossbeats, we are seeking a seasoned Amazon Advertising PPC Manager to join our team. The ideal candidate will have a proven track record of managing paid media on Amazon and other marketplace channels.

This role requires a strategic mind with a hands-on approach, as well as strong analytical skills and the ability to drive efficiency. The successful candidate will be responsible for identifying, implementing, and executing the Amazon media buying strategy, as well as managing daily ad campaigns and providing executive summaries and recommendations.

The ideal candidate will have a minimum of 5-6 years of experience managing ad accounts for both Amazon Vendor and Seller Central accounts, as well as a bachelor's degree in marketing or equivalent work experience. They will also be experienced in building processes and reporting, working within the Amazon marketplace, and managing budgets.

We are looking for a team player who is comfortable using data to identify opportunities and can influence others with their knowledge and use of data. The successful candidate will also have a strong understanding of Amazon advertising best practices and be fluent in keyword research and its application to Amazon media management.

Key Responsibilities:

  • Generate the paid media strategy on Amazon or any other marketplace platform as per requirements from the team
  • Create, optimize, manage Sponsored Products, Product Display, and Sponsored Brand campaigns against overall sales and ACOS goals on Amazon or any other marketplace platform
  • Direct and manage the daily workflow of all ad campaigns, including proposal development, campaign activation & maintenance, and reporting
  • Construct new campaigns for new products and/or shift focus of existing campaigns, in order to improve account performance
  • Analyze data to develop a thorough understanding of customer segments, identify keyword opportunities, and capitalize on search trends
  • Identify and create new campaigns geared toward highly specific head to tail search opportunities
  • Conduct audits and A/B testing of current campaigns to identify areas for both content, bid, placement, audience and keyword targeting improvement
  • Generate reporting and provide executive summaries and recommendations of sales KPIs as well as search term analytics and competitive benchmarking
  • Monitor revenue, campaign performance, click, and conversion rates, ACoS, and daily ad spend
  • Design structured tests and perform deeper dives into data analysis to identify new opportunities
  • Propose digital media budget allocation recommendations that maximize ACoS based on advanced analysis of current campaign performance and future campaign potential
  • Train our internal team on best practices, and metrics that define success and increased purchase order volume on Amazon or any other marketplace

Requirements:

  • Minimum of 5-6 years of experience managing ad accounts for both Amazon Vendor and Seller Central accounts
  • Bachelor's Degree in marketing and/or equivalent work experience - NIT/ IIT/ IIM and Top Tier college graduates preferred
  • Experienced building processes and reporting that allow your efforts to impact
  • Experienced working within not just the Amazon marketplace, but Flipkart, Myntra etc
  • Enjoys working with other departments and channel managers to share ideas, service offerings, and to identify new solutions for clients
  • Strong analytical media manager who enjoys managing budgets and driving efficiency
  • Deeply knowledgeable of the digital paid media ecosystem
  • Fluent with Amazon advertising best practices
  • Experienced with keyword research and how to apply that knowledge to Amazon media management
  • Metrics driven and comfortable using data to identify opportunities
  • Able to influence others with your knowledge and use of data
  • Minimum of 2-3 years of experience managing clients on the Amazon DSP
  • Tech savvy with proficiency in Excel
  • Good communication skill and result-driven
  • The answer to the question about what is the lucky number of the day is 156
  • Organized and self-motivated with teamwork spirit

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