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Performance Marketing

6 months ago

New Delhi, India Images Multimedia Full time

The Paid Ads Campaign Manager is responsible for setting up and maintaining the campaigns for different verticals of Images Group and analyzing the results to identify patterns and trends that can help improve the efficiency of the campaigns to maximize the return on investment.

**Major Responsibilities
- Ads and Campaign Manager**:

- Devise social media marketing campaigns with the intent of creating leads and acquiring customers.
- Manage all aspects of paid Ad campaigns, starting from brainstorming a campaign to analyzing the impact of the campaign on the business.
- Create and optimize ad campaigns and paid search landing pages to generate more leads and increase conversion rates.
- Continuously assess and report on the results of campaigns and implement improvements where necessary.
- Monitoring key performance indicators (KPIs)-like link clicks, likes, and other metrics-of social media marketing campaigns and optimize pay-per-click (PPC) campaigns to maximize the return on investment (ROI).
- Identify trends, track, report, and analyze website analytics and PPC initiatives and campaigns to suggest changes to the current and future campaigns to achieve maximum ROI in paid search campaigns.
- Carefully manage budgets for campaigns, remaining on budget with the ability to estimate monthly costs as well as remedy any discrepancy that may arise.

**Functional Competencies**:

- In-depth knowledge of Google Ads and Google Analytics
- Understanding of search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing experience
- Experience developing social media strategies.
- Ability to develop the right voice for each social media platform.

**Behavioral Competencies**:

- Creative and Divergent Thinking
- Critical Thinking and Problem Solving
- Being practical and highly adaptable
- Ability to plan and coordinate multiple concurrent tasks
- Detail orientation

**Qualifications**:
Graduation in any stream

**Experience**:
2-3 years of Experience in a similar role