Regional Marketing Coordinator, India

2 weeks ago

New Delhi, India De Beers Group of Companies Full time

Company Description
- Anglo American is a leading global mining company, and our products are the essential ingredients in almost every aspect of modern life. Our portfolio of world-class competitive mining operations and undeveloped resources provides the metals and minerals that enable a cleaner, greener, more sustainable world and that meet the fast-growing consumer-driven demands of the world’s developed and maturing economies.

Our mission is to help farmers around the world increase crop production by improving their efficiency, effectiveness, flexibility and sustainability. POLY4 is a multi-nutrient, low-chloride fertilizer derived from a naturally occurring polyhalite mineral. With no chemical processing and low carbon footprint during manufacturing, POLY4 is suitable for organic farming and offers season-long crop nutrition by supplying four essential nutrients - potassium, sulphur, magnesium and calcium - in one product.

This balanced nutrition backed up by years of global agronomic data, will help increase yields, improve crop quality, and enhance structure and nutrient legacy of soils.

**Job Description**:

- Join us as a Marketing Coordinator where you will execute POLY4 and VEP campaigns designed to achieve the volume growth, revenue and premium pricing goals of the organization.
- Focus on field marketing activities at different customer levels also bring and support digital marketing tools
- Ensure sub-customer and farm gate reach and POLY4 messages rightly conveyed to these customers and end users
- Keep track on acceptance of campaign messages at different customer levels, propose corrective actions to regional team
- Organize and coordinate harvest days, specific customer and influencer events in alignment with action plans and yearly strategic agenda.
- Ensure farm gate reach, maintain a full and up-to-date database of target customer groups ( CRM database) and use effectively to support POLY4 campaigns.
- Conduct post campaign in-field measurement of campaign effectiveness, including field marketing and digital reach, CRM, positioning of messages.
- Coordinate and collaborate with other regional functions (Agronomists, Market Intelligence Analysyts) closely
- Engage with Food Chain partners and with key local food chain accounts where applicable
- Propose innovative field marketing and digital marketing tools for the region, prepare and implement specific projects, coordinate with regional marketing manager
- Execute and implement B2B training initiatives and all type of sub-customer events
- Propose and develop digital and non-digital sales toolkits to help B2B customers to convey product messages to sub-customers
- Track customer trends, needs and POLY4 brand acceptance at all sub-customer, influencer and farmer level and propose any proactive corrections
- Collect Grower, Channel, Influencer information continuously and propose to regional teams segmentation and targeting models for POLY4 campaigns.
- Collect and report competitor activities to regional leadership team e.g.: pricing structures/commercial implementations at farm level (at all downstream levels), marketing and commercial activities and implications for POLY4 campaigns, propose proactive/corrective response.
- Continuously collect and consolidate Key buying factors, in coordination with regional agronomists, report to regional leadership team.
- Qualifications
- Experience in similar functions and in the fertilizer, other agribusiness or relevant industries
- Technical and regional customer/GTM understanding
- High level knowledge of office programs
- Advanced English (written and spoken)
- Communicates with impact
- Leads change and holds ambiguity
- Builds a culture of innovation
- Focuses on customers
- Manages for performance
- Develops people, organization and self
- Collaborates across boundaries
- Additional Information
- A valid UK country driving license is required for this role
- This role may require a company medical assessment in line with the role requirements.

We will process your information in accordance with our Applicant privacy notice | Anglo American

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