Consumer & Business Insights & Analytics (Cbia)
8 months ago
Are you truly passionate about brands? I mean roll up your sleeves and eat, sleep, breathe the creation of a brands? And more importantly, are you the person who thrives on the discovery of the insight that is the foundation for the brand? The consumer and market insight team at GSK believes that infusing a deep understanding of consumers into the category and brand teams will lead to building amazing brands. Brands that touch the consumers’ heart and mind. The consumer learning will be applied in brand strategy, brand communication, innovation, marketing initiatives and customer initiatives that provide GSK with a competitive advantage in the marketplace.
Key Responsibilities:
- Drive the agenda, functionality & actionability of transversal insights studies like U&A, Brand Equity & Needscope, Needstates/ Opportunity mapping etc.- Work closely with Commercial teams to identify the new business opportunities, evaluate them and develop business strategy to achieve success for different brands. Evaluate potential success blocks for future growth.- Drive the innovation initiative to facilitate, identify and streamline future innovation pipeline. Post Launch tracking of existing innovations to identify measures of success and further growth imperatives- Monitor consumer behaviour, needs, and trends of the OHC, Wellness, Digestives and Pain & Respiratory market in general with a view to ensure a highly proactive management of business opportunities to identify potential levers of growth for business- Portfolio Strategy - To develop strategies and seek opportunities to maintain/gain market leadership in various categories with a view to find new opportunities, establish and maintain strong position in the market.- Be the key Custodian of Expert led data -Prescription Share analysis. Support the Planning, Execution and Tracking of Expert led initiatives (activation & communication)- Global Framework Deployment and Opportunity Identification for ISC Market: RGM, FEI etc.- Assisting in and executing the monthly & bi-annual Brand Reviews by triangulating the data across different data sources and analyzing & diagnosing the current category & brand performance and mapping opportunities for growth- Uses knowledge of key macro trends and leads understanding of consumer, market and competitive landscape to diagnose business performance and address focused business issues; Monitoring competitors’ activities and market- Uses broader range of research tools/resources/processes to assess business issues; proactively identifies the key business issues/questions and develops the most appropriate analytic plan to address business/ research needs;- Integrates knowledge from multiple sources and creates meaningful interpretations and recommendations that address business issues and ensures alignment with key business partners. Influences others in the implementation of action steps to drive the business.
Qualification & Experience- Post-graduate degree or equivalent in Management, Economics, Mathematics, Market Research or Statistics is a must-
- Past experience of working with different stakeholders in a FMCG organization is a must.What we expect?- Past experience in Consumer Health care industry/ CPG industry is a plus- Proven track record of using data to drive business growth- Experience in statistical models development (Probabilistic graphical models, marketing Mix Models, Market Basket Analysis, Cannibalization Models, Share of Market Forecast Models, General and Bayesian Regressions). Database management and programming capabilities.- Proven analytics, shopper research experience, consumer insights experience or commercial experience in a combination with strong analytical skills- Very strong analytical thinking with proven ability to connect data & insight from category consumption, brands drivers, macro & micro trends, and future forces of consumer change and deliver clear outlook scenarios along with implications for the business- Demonstrates ability to influence cross-functional and upper management to impact decision-making; Willingness to "have an opinion" backed up by insight and analytics and the confidence to influence team members in meetings and one to one basis- Strong interpersonal skills; Ability to think analytically to understand complex or ambiguous problems or issues and communicate solutions/conclusions clearly and concisely; Data visualization skills are a must- Technical market research and analytical expertise and conversant in a range of quantitative research techniques and syndicated business analyses-
- Strong team player, yet good level of independence- Good presentation skills and articulate- Rigorous and with great attention to detail and Highly numerate and adept at working with data.- Passionate to go beyond the obvious, Creative, open minded- Able to adjust quickly in a fast-paced and changing environment.- Willingness and flexibility to offer full support to brand team and CMI colleag
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