Manager - Consumer Market Insights
4 days ago
Min relevant experience – 5 years
You’ll be required to -
-Work collaboratively with cross functions – Marketing, NPD, Brand factory, Tech team
-Be independent and deliver fact based, objective views of the consumers. You will provide credible recommendations to category & brand strategy based on a consumer approach
-Use your innate ability and passion to understand and empathize with consumers to deliver valuable insights to the business
- You will be expected to run all or part of some projects on your own after 6 months in the job
Key Responsibilities:
The key responsibilities in this role are:
- Distil insights from primary (Quantitative & Qualitative) and secondary researches
-Determine optimal research plan and methodology within agreed budgets
- Conduct and co-ordinate various projects with external agencies
-Analyze brand track & comms (Link) data, providing updates and insightful summaries
- Assist in providing insights to ad-hoc requests from marketing and category teams
- Assist and independently execute & deliver in-house Qualitative consumer connects
- Interpret available data sources like RMS, KWP, market/category reports and communicate key findings and recommendations
-Triangulate data from multiple sources to present holistic findings to the marketing & brand team
Essential Skills & Qualifications:
- Strong understanding of Nielsen RMS (Retail Audit Data) and/or Kantar World Panel data (Household panel)
- Ability to translate insights to action & strong presentation skills
- Knowledge of both Quantitative & Qualitative data collection & techniques
- Excellent communicator, both written and verbal, including presentation experience
- Strong time management and prioritization skills
- Good analytical skills
- Ability to work in teams and individually
Competencies:
Growth Mindset; Ability to adapt in a fast-paced environment; Accountability
and Responsibility
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