Honasa Consumer Ltd. | Manager
4 days ago
Min relevant experience – 5 years
You’ll be required to -
-Work collaboratively with cross functions – Marketing, NPD, Brand factory, Tech team
-Be independent and deliver fact based, objective views of the consumers. You will provide credible recommendations to category & brand strategy based on a consumer approach
-Use your innate ability and passion to understand and empathize with consumers to deliver valuable insights to the business
- You will be expected to run all or part of some projects on your own after 6 months in the job
Key Responsibilities:
The key responsibilities in this role are:
- Distil insights from primary (Quantitative & Qualitative) and secondary researches
-Determine optimal research plan and methodology within agreed budgets
- Conduct and co-ordinate various projects with external agencies
-Analyze brand track & comms (Link) data, providing updates and insightful summaries
- Assist in providing insights to ad-hoc requests from marketing and category teams
- Assist and independently execute & deliver in-house Qualitative consumer connects
- Interpret available data sources like RMS, KWP, market/category reports and communicate key findings and recommendations
-Triangulate data from multiple sources to present holistic findings to the marketing & brand team
Essential Skills & Qualifications:
- Strong understanding of Nielsen RMS (Retail Audit Data) and/or Kantar World Panel data (Household panel)
- Ability to translate insights to action & strong presentation skills
- Knowledge of both Quantitative & Qualitative data collection & techniques
- Excellent communicator, both written and verbal, including presentation experience
- Strong time management and prioritization skills
- Good analytical skills
- Ability to work in teams and individually
Competencies:
Growth Mindset; Ability to adapt in a fast-paced environment; Accountability
and Responsibility
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gurugram, India Honasa Consumer Ltd. Full timeHonasa Consumer Limited (HCL), is the fastest growing Beauty & Personal Care, A house ofbrands company building consumer brands, creating the FMCG conglomerate of the future.A company built on the values of Honest, Natural and Safe ingredients. HCL caters to theneeds of millennial consumers through Innovative products, Evolved proposition and Directto...
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