Consumer Insight
7 months ago
AM - Consumer Insights, we are looking for a person will do **Qualitative and Primary Research**:
**Purpose of the Role**:
To seek & mine consumer insights, be the voice of the consumer at Bombay Shaving Company & provide insight driven recommendations for business decisions.
**Qualification & Experience**:
- Total of 2-3 years of experience in qualitative research in a Market Research agency or FMCG
- Sound knowledge of qualitative research tools,techniques & processes
- Basic Qualitative research aptitude
- Digital communication evaluation & effectiveness
- Online Surveys
**Key Deliverables of the role**:
- Be an interface between consumer & internal stakeholders - Product Development, Marketing, Online & Offline sales, Brand Communication.
- Custodian of knowledge of consumer behavior in the category, current trends & competitive landscape
- PoC for the external agencies & own end to end deliverables
- Scan,shortlist, adapt & build consumer understanding capabilities for BSC
- Bring data to life through consumer-led stories
**Skills & Competencies**:
- Think & act like a consumer
- Bias for Action
- High sense of ownership
- Detail Orientation
- Non Judgemental
**Salary**: ₹800,000.00 - ₹1,000,000.00 per year
**Experience**:
- total work: 2 years (preferred)
- Qualitative research: 2 years (preferred)
Ability to Relocate:
- Gurgaon, Haryana: Relocate before starting work (required)
Work Location: In person
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