Commercial Marketing

3 weeks ago

Hyderabad, India Merck Full time

Work Your Magic with us

Ready to explore, break barriers, and discover more? We know you’ve got big plans - so do we Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimageable with us.
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Work closely with the commercial team’ to achieve sales and profitability targets.
- Brainstorm and develop ideas for creative marketing campaigns and work out strategies to penetrate assigned Portfolio/Segment.
- Design and execute promotion schemes for products/segments for better acceptability/increasing reach, working closely with Digital/Marcom team to ensure target results are achieved
- Analysing sales performance of assigned portfolio/Segment, assessing effects of promotions, and providing relevant reports. Based on such analyses, recommends enhancements to promotional efforts.
- Work with supply chain and commercial team to manage suitable inventory levels.
- Define and drive proper pricing mechanisms to the market, taking competitive landscape into account.
- Create workflow-based sales tools, Marketing material (Flyers, protocols, sell sheet, digital apps, Product reference sheets), customer presentations, demonstration, and training.
- Conduct training/webinars for Commercial and Channel partner team to increase the awareness and knowledge of assigned cluster.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyse customer insights, customer trends, market analysis, competition, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

**What we offer**:We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress

**Equal Employment Opportunities**

The Company is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law. This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to their Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because they made a good faith report of discrimination.

**North America Disclosure**

If you are a resident of Colorado or New York City, you are eligible to receive additional information about the compensation and benefits, which we will provide upon request. You may contact 855 444 5678 from 8:00am to 5:30pm ET Monday through Friday, for assistance.

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