Agm - Product Marketing

5 months ago

Mumbai, India Vodafone Idea Full time

Job Req ID: 42350- Location: Mumbai, IN- Function: VIBS- About:

- Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

Role purpose:
Responsible for strategy, planning and implementation of marketing of Products, Propositions and Customer advocacy program pan India.

The responsibilities include:

- Responsible for best in class marketing strategy to create marketing communications for products and propositions and support in effective launches through an organised calendar
- Create and deliver Go-to-market for hero Propositions/products for impactful launches of business critical propositions
- Deliver on customer advocacy program (#Customer testimonials) through orchestration across sales segments and circle marketing
- Custodian for Pan India marketing calendar and anchor cluster marketing calendars for effective integration in to One VIBS Marketing calendar
- Work with Product, Mobility and IoT Lines of Businesses and Proposition teams to drive effective go to market initiatives
- Monitoring and reporting of program deliverables, and taking initiatives to progressively improve the plan/execution to deliver expected results

Key accountabilities and decision ownership:

- **Strategic Communications**: Plan and execute annual calendar. Execute national ATL & BTL marketing campaigns to bolster Product awareness, consideration & differentiation
- **GTM & Messaging**:Develop impactful GTM Kit, key messaging for external audience, media, analysts and key internal audience (leadership)
- **Manage key agency relationships**: Creative agency & Media and Event
- **Cross-Functional**: Effective liaising with Product, propositions and commercial/CVM teams to drive through a coordinated calendar and consistent business outcomes.

Core competencies, knowledge and experience [max 5]:

- 8 years of experience in Marketing. Blend of B2B and B2C preferred
- Expertise in product marketing
- Strong program management and relationship skills
- Operational excellence
- Result driven
- Creative Individual from the FMCG/IT”Telecom/Retail or from agency managing the said industries portfolio

Must have technical / professional qualifications:

- MBA in Marketing
- Prior experience in brand and agencies

Budget owned:
None

Spends owned: NA

Key performance indicators:

- Strong product positioning and recall (measured through brand track)
- Customer Advocacy success (#Testimonials and impact (#engagement)
- GTM Effectiveness measured through 90 day success of launch

Organisation Size & Structure:
The role reports in to GM-Enterprise Brand and Comms.

The position also has responsibility to support team lead with one VIBS calendar.

**Vodafone Idea Limited** (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

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