Event Marketeer

3 months ago

Mumbai, India Cashflo Full time

**Events Marketeer**

**Team**: Marketing
**Experience**: 3-8 yrs
**Location**: Mumbai

**Introduction**:
CashFlo is a one-of-a-kind AP automation and supply chain financing platform. Made for India. Our mission? To unleash the untapped financial potential of millions of Indian businesses. Our AP and Payments automation suite is transforming the way large businesses across the country handle their payments. Founded by illustrious alumni from BCG, ISB, and IIM,
CashFlo is fortified by the trust and backing of prominent investors such as Elevation Capital and General Catalyst.

Recognized by Nasscom as the Best Supply Chain Finance solution from 2019 to 2021, CashFlo's platform creates a harmonious ecosystem for buyers, suppliers, and financiers. Our integrated AP & financing platform has become a key driver of growth for over 100 large enterprises and 200,000 mid-market and SME companies across more than ten sectors. We proudly serve a clientele that includes renowned brands like Mosaic Wellness, The Souled Store, Durian, Cona Electricals, as well as industry giants like ITC, IFB, Crompton, Zydus Healthcare, Lupin, Murugappa Group, among others.

We combine in-depth financial and technological insights to deliver exceptional results. We take immense pride in our work and firmly believe in the exponential effect of a job well done, everyday. We are on the lookout for individuals who share this ethos and are prepared to help us take CashFlo to unparalleled heights.

**What will a week look like in this role**:

- **Event Planning & Execution**: Lead the planning, coordination, and execution of all company events, both online and offline. This includes everything from large scale industry conferences to smaller webinars or networking events.
- **Lead Generation**: Develop and implement strategies for lead generation from events. The individual will be accountable for meeting or exceeding lead generation targets each quarter.
- **Cross-functional Collaboration**: Collaborate with internal teams (Sales, Product, Content, etc.) to align event strategy with overall business objectives and create a seamless event experience.
- **Vendor Management**: Manage and negotiate contracts with vendors, venues, and event organizers to ensure cost-effective service delivery.
- **Budget Management**: Manage event budgets and forecast costs, ensuring ROI through qualified lead generation and brand exposure.
- **Marketing Collateral**: Coordinate with the marketing and design teams to create impactful marketing materials and booth designs for events.
- **Post-event Analysis**: Conduct post-event evaluations and report on outcomes. This includes tracking leads through the sales funnel to understand conversion rates and ROI of events.

**You’ll shine in this role if you possess**:

- **Experience**: At least 3 years of experience in organizing online and offline events, with a proven track record of generating leads and driving growth through event marketing.
- **Stakeholder Communication**: Experience in dealing with senior stakeholders in mid to large sized organizations
- **Strong project management skills**: Including the ability to manage multiple events simultaneously.
- **Communication Skills**: Excellent written and verbal communication skills, with the ability to effectively coordinate with various internal teams and external vendors.
- **Budgeting**: Strong financial and vendor management skills, with experience managing event budgets and maximizing ROI by negotiating with vendors
- **Creative**: Ability to come up with innovative and engaging event ideas to attract the target audience and generate leads.
- **Market Understanding**: Deep understanding of the B2B SaaS market, particularly in AP automation, and the Indian enterprise market. Familiarity with the competitive landscape, key industry events, and potential opportunities.

**Joining CashFlo - Why it’s a great choice**:

- **Uniquely Positioned for Success**: CashFlo sits at the unique intersection of Payments, Lending, and SaaS - three of the fastest-growing and most lucrative spaces globally and in India. As a part of our team, you will be a key player in an industry-defining company.
- **An Opportunity to Create Wealth**: At CashFlo, we understand that our success is deeply linked with the success of our employees. That's why we offer the potential to create exponential wealth through equity in our rapidly growing early-stage company. You will not only contribute to our growth story, but also share in the rewards.
- **A Collaborative and Driven Team**: We pride ourselves on fostering a culture that encourages kindness, collaboration, and a shared commitment to quality. Our team members are always there to help each other, and we believe in lifting each other up. Your growth is our growth, and we succeed as a team.
- **Direct Impact on Company Success**: At CashFlo, every role is crucial. Your work will have a real, tangible impact on our success. You'll see

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