Marketing: Senior Event Marketing Manager

3 weeks ago


Mumbai, Maharashtra, India Axis Bank Full time
About the Role

The Marketing Department plays a vital role in promoting the Axis Brand and building scale for subsidiaries. The Key role of the marketing function is to influence consumer behavior & help the various businesses of the bank achieve their business goals by developing a cohesive brand & marketing strategy that drives awareness, affinity & therefore consideration for Brand Axis.

As a Marketing Manager-Burgundy Private, you will be responsible for managing the sustained engagement plan for the existing Burgundy Private customers of the bank by curating and executing high quality, differentiated events and experiences.

This role will also support in creating communication and campaign to drive acquisition and provide insights and recommendations based on market research to enhance marketing efforts and stay ahead of the competition.

Key Responsibilities:
  • Develop a comprehensive event and engagement calendar for engaging with the existing Burgundy Private clients , in collaboration with the business stakeholders
  • Partner with various agencies and partners- creative, media and event management to execute the events.
  • Capitalize the events to create an impactful social media content plan to build Burgundy Private brand
  • Track and monitor effectiveness of events and present performance and learnings to management periodically.
Requirements:
  • MBA in marketing
  • 4-6 yrs. of experience in marketing of luxury brands
  • Strong interpersonal skills and ability to collaborate and influence cross-functional teams
  • Exceptional written and verbal communications skills
  • Great event management/ execution skills with attention to details
Salary Range:

Rs. 25 lakhs - Rs. 35 lakhs per annum



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