Performance Marketing

2 weeks ago


Gurgaon, India Planify Full time

**Performance Marketing**

**Responsibilities**:

- Prepare the well-structured Google Ads campaign
- Use the right type of network and campaign type based on the goals of the campaign
- In-depth keyword analysis
- Setup conversion tracking using Google Analytics and Google Tag Manager
- Setup standard custom reports in Google Analytics
- Conduct data analysis on periodicals and optimize campaigns to achieve the best ROI
- Collaborating with Videographers and Multimedia Designers to ensure that posts are engaging.
- Optimizing content for publication across various social media sites.
- Monitoring users' engagement with and feedback on every post.
- Researching, writing/producing/outsourcing all sorts of content production (written, image-based, video, etc.)
- Grow and expand the company’s social media presence into new platforms, while enhancing presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram

Qualitication/Skills:

- Two years plus experience in the field of digital marketing.
- Should be highly up-to-date with advances in web technology
- Must know all about social networking and viral marketing campaigns
- Should be comfortable writing and communicating effectively about technology
- Must be able to think creatively about innovative approaches to marketing
- Management graduate
- Extensive knowledge of Google ads and Google Analytics
- Advanced analytical skills
- Google knowledge of Google Tag Manager
- Advanced Excel skills
- Strategic Planning of keywords and Campaign to drive Traffic on website to meet monthly goals
- Hands on experience on building quality backlinks for the website and youtube channel


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