Performance Marketing Associate
1 month ago
Responsibilities
Plan, execute, and optimize performance marketing campaigns across Facebook, Google, and affiliate channels to drive user acquisition, conversion and revenue growth.
Monitor campaign performance metrics such as ROAS, CPA, and conversion rates and implement strategies to maximize campaign effectiveness and ROI.
Conduct thorough market research to identify and target international audiences, leveraging cultural insights and localization strategies where applicable.
Collaborate closely with creative teams to develop engaging ad creatives, landing pages, and other assets tailored to diverse audience segments.
Utilize A/B testing methodologies and data-driven insights to continuously optimize campaign performance, improve user engagement, and enhance conversion rates.
Stay informed about industry trends, emerging technologies and best practices in performance marketing and web3 concepts.
Requirements
Bachelor's degree in Marketing, Business Administration or a related field.
Minimum of 2 years of proven experience in performance/paid marketing roles, demonstrating successful campaign management and achievement of KPIs.
Experience in paid digital marketing across various platforms including Meta (Facebook, Instagram), Twitter, Google (AdWords), and Gmail.
Experience in targeting and acquiring international audiences is highly desirable.
Familiarity with web3 concepts, blockchain technology and decentralized platforms is a plus.
Strong analytical skills with proficiency in tools such as Google Analytics, Facebook Business Manager and other marketing analytics platforms.
Excellent communication skills with the ability to collaborate effectively across teams and stakeholders.
Proactive problem-solving mindset with a strong attention to detail and the ability to thrive in a fast-paced, dynamic environment.
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