Performance Marketing
4 weeks ago
Develop & manage acquisition campaigns across various channels including social, SEM, & display to drive revenue & increase ROI.
Optimize campaigns to achieve business objectives, such as lead generation, user acquisition, and revenue growth.
Should have knowledge of budgeting & vendor management.
Analyze campaign data and provide insights to improve performance and ROI.
Collaborate with the content and design teams to create ad copies, visuals, and landing pages.
Stay up-to-date with the latest trends and best practices in performance marketing
Candidate Attributes
Bachelor's degree in Marketing, Business, or a related field / MBA preferred.
5+ years of experience in digital marketing, with a focus on performance marketing.
Solid knowledge of digital advertising platforms, such as Google Ads, Meta/Facebook Ads, LinkedIn Ads, bing etc.
Strong analytical skills and experience with data analysis tools, such as Google Analytics, Excel, and Tableau.
Excellent communication and collaboration skills.
Candidates having experience working in D2C industry preferred.
Should be comfortable with IC role.
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