Social Media Executive

2 months ago


Mumbai Maharashtra, India Talent Scouters Full time

Responsibilities:
Social Media Strategy:

- Develop and implement comprehensive social media strategies aligned with company objectives.
- Plan and execute innovative campaigns to drive brand awareness, engagement, and sales.
- Monitor industry trends and competitor activities to stay ahead in the market.

Content Creation and Management:

- Create engaging and high-quality content for various social media platforms.
- Manage the social media content calendar, ensuring timely and relevant posts.
- Collaborate with the design and content teams to produce visually appealing and compelling content.

Community Building:

- Build and nurture a strong brand community across India through strategic initiatives.
- Foster engagement with our loyal community and plan engagement activity/events for both offline and online.
- Develop partnerships and collaborations with influencers and brand advocates to expand reach and engagement.

Analytics and Reporting:

- Monitor and analyze social media performance using analytics tools.
- Track key metrics, such as reach, engagement, conversion rates, and ROI, and provide regular reports to the management team.
- Use insights to optimize strategies and improve campaign effectiveness.

Agency Coordination:

- Liaise with external agencies and freelancers for content creation, advertising, and other social media-related activities.
- Ensure alignment with brand guidelines and standards in all external collaborations.

Requirements: ∙Bachelor's degree in Marketing, Communications, or a related field. ∙2 to 3 years of experience in social media management, preferably in the fashion industry. ∙Proven track record of planning and executing successful social media campaigns. ∙In-depth knowledge of social media platforms and trends. ∙Strong creative and analytical skills. ∙Excellent communication and interpersonal abilities. ∙Ability to work in a fast-paced environment and meet tight deadlines. ∙Prior experience working with agencies or reputed fashion brands is preferred.

**Job Types**: Full-time, Part-time

Pay: ₹153,293.52 - ₹753,811.33 per year

Schedule:

- Day shift

**Education**:

- Bachelor's (required)

**Experience**:

- Social media marketing: 2 years (required)
- total work: 2 years (required)

License/Certification:

- Digital marketing (preferred)

Work Location: In person



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