Social Media Executive
2 weeks ago
Job Type – Full-Time, Permanent
Location – Borivali
Designation: Social Media Marketing Executive
Salary: As per Industry Standards
Experience: 1-2 years
Qualification: MBA in Marketing
Working days: 5 days
Department: E-Commerce
About the company-
BCPL – BEAUTY CONCEPTS, established in 1996 is a member of the Bahety Group of Companies, one of Kolkata’s most trusted business houses. With a brand portfolio exceeding 45 leading international fragrances, beauty & cosmetics brands, BCPL is the preferred partner for international brands in the growing Indian Market. With over 30 years of customer understanding across Mass, Mass Premium, Fashion, Prestige & Luxury segments, BCPL provides its partners with a competitive edge in a challenging & emerging market like India.
Website:
Job Description:
- Content Creation: Assist in creating engaging and relevant content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and Snapchat.
- Social Media Management: Help manage and schedule posts across multiple platforms, ensuring consistent and timely updates.
- Community Engagement: Monitor and engage with our social media community, responding to comments and messages in a professional and friendly manner.
- Research and Trends: Stay up-to-date with the latest social media trends and tools to recommend new strategies and initiatives.
- Analytics and Reporting: Assist in tracking and analyzing social media performance metrics to gain insights and optimize our strategies.
- Collaboration: Work closely with the marketing team to align social media content with broader marketing campaigns and objectives.
- Content Calendar: Contribute to the development and maintenance of a content calendar.
- Content Curation: Find and share relevant industry news, articles, and user-generated content to increase brand visibility.
Qualifications:
- Current enrollment in or recent graduation from a Bachelor's degree program in marketing, communications, business, or a related field.
- Strong written and verbal communication skills.
- Proficiency with social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and Snapchat.
- Basic understanding of social media analytics and reporting.
- Creative and innovative mindset with the ability to think outside the box.
- Strong attention to detail and the ability to work independently as well as part of a team.
- Knowledge of social media management tools (e.g., Hootsuite, Buffer) is a plus.
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