Performance Marketer

3 months ago

Bengaluru, India Sprinto Full time

**Sprinto** is a leading platform that automates Security compliance & works with any cloud setup, and helps monitor entity-level risks and controls from a single dashboard. By raising the bar on security, Sprinto ensures compliance, healthy operational practices, and the ability to grow and scale with unwavering confidence. We are a team of
**160+ employees** & more than
**hundreds of customers** across
**25+ countries**. We are funded by top investment partners & have raised
**11.5M**
**USD**.

**The Role**

As a Performance Marketer, you will be responsible for developing, implementing, and managing comprehensive, data-driven digital marketing campaigns to drive customer acquisition, retention, and revenue growth. This role requires a strategic thinker with a deep understanding of various digital marketing channels, primarily Google ads, a proven track record of successful campaign management, and the ability to analyze and optimize performance metrics.

**Responsibilities**:

- Managing day-to-day ad operations for paid marketing accounts including cross-platform data analysis, bid optimisation, ad copy optimisation, keyword optimisation (including search term addition/negation, match types, labels and enabling/disabling, quality scores), overall account optimisation score, new campaign creation, tag placements, analytics tracking etc.
- Going above and beyond ad platforms to cover activities like doing cross-platform optimisation keeping growth and ROI in check, with CRO responsibilities around experimenting with high-converting campaign structure, understanding what makes and eventually creating high-converting landing page and ad copies based customer behaviour analysis
- Ensuring timely audits of all operations including weekly, monthly and quarterly checklists and maintaining customer/prospect match lists on all platforms
- keeping a check on the entire user journey after conversion in ad platform to their opportunity creation and closing and retention to ensure all data hygiene is in place and to see their lifetime value and optimise accordingly
- Utilise analytics tools to measure and report on key performance indicators (KPIs) for each marketing campaign.
- Prepare regular reports, providing insights and recommendations for optimisation
- Conduct A/B testing and other experiments to optimise campaign performance.
- Stay abreast of industry trends and emerging technologies to recommend new strategies and tools for continuous improvement.

**Requirements**:

- You have 3 to 5 years of performance marketing experience, preferably in the SaaS domain, of managing search and display campaigns across various platforms like Google ads, Microsoft ads, Facebook ads, and LinkedIn ads.
- You have built, run and optimised B2B campaigns for a minimum monthly ad spend of USD 20K primarily for an international target audience
- You have run campaigns catering to a variety of business and marketing objectives including lead generation, brand awareness and user engagement with a strong focus on maximising ROI through continuous optimisation and regular feedback with key stakeholders
- You live and breathe numbers and are fanatical about understanding how multi-channel revenue attribution works including experience of working with tools like Excel, Google Sheets, and Google Analytics.
- You understand MQLs, SALs, and SQLs in the context of a B2B company and can work with sales and customer success teams to design campaigns to best serve their needs
- Should be familiar with Google Ads editor

**Benefits**:

- Remote First Policy
- 5 Days Working With FLEXI Hours
- Group Medical Insurance (Parents,Spouse, Children)
- Group Accident Cover
- Group Term Life Insurance
- Company Sponsored Device
- Education Reimbursement Policy

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