Performance Marketer

3 months ago

Bengaluru Karnataka, India Kalvium Full time

**About Kalvium**

Kalvium is a mission-driven company helping make the world’s education more relevant and engaging. We believe it takes a self-driven team committed to our core values to achieve this goal. We have raised our seed round of investment from more than 30 top tech entrepreneurs and global tech leaders who share our vision for the tech talent of the future.

**The role: Performance Marketer - Google Platforms**

We are looking for a Performance Marketer who can help us enhance brand awareness & generate quality prospects for Kalvium’s various programs - by managing advertising campaigns across all Google ad platforms, including Search, Display, YouTube, and more. The specialist will be responsible for driving targeted traffic, increasing conversions, and maximising ROI by leveraging the full range of Google ad tools and features. Strong analytical skills, a deep understanding of PPC strategies, and adaptability across various ad formats are essential.

**What will you do?**
- Define and execute the SEM & performance marketing strategy across Google platforms to drive brand awareness & customer acquisition
- Strategic planning, ad creation, keyword research, and performance analysis & tweaks to ensure campaigns meet or exceed KPIs.
- User segmentation through a deep understanding of prospects across various geographies & backgrounds.
- Test & optimise campaign variables (ad creatives, descriptions, landing pages, etc.)
- Work closely with a range of cross-functional teams - product, design, marketing, and sales to craft highly effective, data-driven campaigns on Google platforms
- Audit prospect conversations to improve lead gen & counselling effectiveness
- Identifying and testing new channels to meet or exceed established critical metrics.

**Requirement**
- 4-6 Years of experience in driving profitable campaigns as a performance marketer/growth hacker for Google Platforms like Search, Display, YouTube, Performance Max, etc.
- Proven experience in creating effective ad content across various Google ad platforms
- In-depth & hands-on knowledge of setting up, reviewing and revising campaigns on all key Google platforms
- Practical proficiency in data analysis tools like Google Analytics, Ads Manager & A/B Testing tools to derive actionable insights from campaign performance data
- Outstanding analytical and problem-solving skills.
- Good communication skills and collaboration.
- Good sense of humour :)

**Kalvium core values**

Core Value: We obsess over student experience and outcomes above all.

Value 1: We respect and trust each other. We disagree with candour and courtesy

Value 2: We improve things regularly, rather than chase perfection

Value 3: We embrace extreme ownership, championing outcomes not just tasks.

Value 4: We learn continuously and seek discovery.

**Perks & Benefits**
- Competitive salary and the opportunity to be part of an impactful movement to transform higher education for the better
- Challenging role designed to significantly enhance professional profile and skills. You will work closely with the founders and the founding team.
- An awesome work culture that helps you thrive
- ** Base Location: Bengaluru**

Workplace Type
- In-Office

Employment Type
- Full-Time

Experience Level
- Mid-Senior-Level

Work Experience (years)
- 4 - 6 years

**Skills**:
Campaign Analysis

Advertising Campaigns

Sem

Brand Awareness

Google

Communication Skills

Google Analytics

Ppc Strategies

Performance Marketing

A/B Testing

Google Ad Platforms

Data Analysis

Youtube

Search

Campaigns

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