Performance Marketing Specilist
4 weeks ago
Build and manage paid acquisition campaigns across various channels including social, SEM, and display to drive revenue for our clients.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics and Google Tag Manager.
- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Work with creative and marketing teams to test strategies and innovation.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
**Qualifications**
- Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
- In-platform execution experience setting up campaigns in LinkedIn campaign Manager, Facebook Business Manager, Google Ads, Microsoft Ads, Capterra/Gartner/Software Suggest.
- Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders.
- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
- At least 4 years of relevant experience in performance marketing.
**Skills**
- Performance Marketing
- Digital Marketing
- SEM and SMM
- Paid Search
- Competitive Analysis
- Remarketing Ads
- Display Advertising
- PPC
- Marketing Automation
- Reporting
**Job Types**: Full-time, Permanent
Pay: ₹45,000.00 - ₹50,000.00 per month
**Benefits**:
- Provident Fund
Schedule:
- Day shift
- Fixed shift
- Monday to Friday
- Morning shift
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