Performance Marketing Specilist

4 weeks ago


Bengaluru Karnataka, India Blufig Digital Private Limited Full time

Build and manage paid acquisition campaigns across various channels including social, SEM, and display to drive revenue for our clients.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics and Google Tag Manager.
- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Work with creative and marketing teams to test strategies and innovation.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

**Qualifications**
- Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
- In-platform execution experience setting up campaigns in LinkedIn campaign Manager, Facebook Business Manager, Google Ads, Microsoft Ads, Capterra/Gartner/Software Suggest.
- Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders.
- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
- At least 4 years of relevant experience in performance marketing.

**Skills**
- Performance Marketing
- Digital Marketing
- SEM and SMM
- Paid Search
- Competitive Analysis
- Remarketing Ads
- Display Advertising
- PPC
- Marketing Automation
- Reporting

**Job Types**: Full-time, Permanent

Pay: ₹45,000.00 - ₹50,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift
- Fixed shift
- Monday to Friday
- Morning shift



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