Performance Marketer
2 months ago
Roles and Responsibilities:
- Campaign Strategy & Execution: Develop targeted performance marketing strategies aligned with business goals.
- Data-Driven Optimization: Track campaign KPIs and metrics, using data insights to refine bidding, improve audience targeting, and maximize ROAS.
- Multi-Channel Campaign Management: Launch, manage and optimize campaigns across platforms including Google Ads & Facebook Ads.
- Competitor & Industry Analysis: Stay informed on competitor strategies and trends in the e-commerce space to adjust and optimize campaigns.
- Budget Allocation & Management: Ensure marketing budgets are allocated efficiently, delivering optimal results within budget.
- Collaboration & Reporting: Work closely with teams across design and brand to ensure marketing aligns with broader business objectives.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 1-2 years of hands-on experience with advertising platforms like Google Ads & Facebook Ads
- Strong analytical skills with the ability to turn data into actionable insights.
- Creative thinker with a knack for compelling ad copy and visuals.
- Previous experience with D2C brands is a plus.
**Job Types**: Full-time, Permanent
Pay: ₹35,000.00 - ₹45,000.00 per month
Schedule:
- Day shift
- Fixed shift
**Education**:
- Bachelor's (preferred)
**Experience**:
- total work: 1 year (preferred)
- Performance marketing: 1 year (preferred)
Work Location: In person
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