Avp Brand
4 weeks ago
**Direct Responsibilities**
- Generating Creative Content - Thought trending articles on relevant topics, social media, leadership articles, customer educative articles, banking product related content for media
- Managing the India website
- Creating/editing Content for Intranet, senior management messages, speech and mails to employees for high impact, recall and stickiness.
- Ideating and collaborating with internal teams for content opportunities for Bank?s owned platforms to reinforce messages and create Top of the mind brand & product recall
- Building expertise in Bank brand guidelines to align all communication
- Working with external partners as and when required to create bank wide campaign for successful execution.
**Technical & Behavioral Competencies**
- Inter-personal skills
- to interact with the senior leadership to gather ideas and thoughts for the articles and collaborate with internal team
- A team-oriented approach
- Self-directed
**Specific Qualifications**
- 8-10 years experience in a content producing or corporate communications role
- Good communication (both verbal & written)
- Content structuring
- Knowledge of writing across traditional and new media/social media channels is preferred
- The ability to synthesize information and hone in on the key points
- Research
- to generate well researched content with data points and industry knowledge
- Broad knowledge and understanding of BFSI
**Skills Required**:
Creating Content;Editing Content;Corporate Communication;Content Structuring
**Location**
Mumbai
**Years Of Experience**
8 to 13 Years
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