VP/AVP – Digital Marketing – BFSI

1 month ago


mumbai, India Arin Consultancy Private Limited Full time

Job Description

The head of Digital marketing is required to plan, manage and market the campaigns on digital platforms and promote the company’s brand and financial services (Stock Broking, Investment Banking, Portfolio Management, Finance Company, etc.)

Responsibilities

Monitor competitors and suggest new ways of attracting talent and create awareness among potential clients. Design, build and maintain company social media presence. Identifies trends and insights, and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plan, execute and measure experiments and conversion tests. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Completes digital marketing department operational requirements by scheduling and assigning teammate and following up on work results. Work with the creative team to develop content and visuals across all platforms – websites / social media etc. Able to work independently and at the same time, be a team player.

Experience: 10 to 12 Years (Financial sector)

Education: Graduate/PG/MBA


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