Product Marketing Associate
6 months ago
**Responsibilities**:
**Product Positioning and Messaging**:
- Develop compelling and differentiated positioning and messaging for our B2B SaaS products in the AdTech space.-
- Collaborate with cross functional teams to ensure consistency in messaging across all marketing channels.**GTM Strategy**:
- Design and implement effective go to market strategies for new product launches and feature releases.-
- Work closely with sales and product teams to ensure alignment and success in market penetration.**Market Research**:
- Conduct market research to understand customer needs, industry trends, and competitive landscapes.-
- Utilize insights to inform product positioning, messaging, and marketing strategies.**Collateral Development**:
- Create compelling marketing collateral, including product sheets, whitepapers, case studies, and sales enablement materials.-
- Ensure that all collateral effectively communicates the value proposition of our products.**Sales Enablement**:
- Collaborate with the sales team to develop training materials and tools that empower them to effectively communicate product value to prospects.-
- Provide ongoing support to sales through the creation of relevant and impactful sales assets.**Content Marketing**:
- Work with the content marketing team to develop engaging and informative content that educates the market and establishes thought leadership.-
- Contribute to the development of blog posts, articles, and other content pieces related to our products and the AdTech industry.**Qualifications**:
**Education and Experience**:
- Bachelor’s degree in Marketing, Business, or a related field.-
- Proven experience in B2B SaaS product marketing, preferably in the AdTech space.**Communication Skills**:
- Excellent written and verbal communication skills with the ability to articulate complex technical concepts in a clear and concise manner.**Analytical Skills**:
- Strong analytical skills with the ability to use data and metrics to drive decisionmaking.**Collaboration**:
- Proven ability to collaborate effectively with cross functional teams, including product, sales, and marketing teams.
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