Product Marketing Specialist
4 days ago
About GIVA
GIVA is a dynamic brand seeking a highly motivated and results-driven Associate Product Manager to join our team. As an associate product manager, you will play a pivotal role in driving the success of our customer-facing products and ensuring their optimal performance in the market.
Responsibilities
Performance Analysis: Analyze marketing campaign performance, website/app traffic (DAU/MAU), and sales data to measure the effectiveness of marketing initiatives. Use data-driven insights to optimize and improve overall conversion rates.
Product Lifecycle Management: Develop strategies for product upselling, cross-selling, and lifecycle management to maximize customer lifetime value.
User Experience Optimization: Collaborate with UI/UX designers to enhance the customer experience on the website/app, ensuring a smooth and seamless journey from product discovery to checkout.
Industry Trends and Best Practices: Stay updated on ecommerce industry trends, best practices, and emerging technologies to continuously improve the brand's product marketing efforts.
Product Launch Management: Lead and execute successful product launches, from planning to execution. Collaborate with cross-functional teams, including product development, design, and marketing, to ensure seamless and impactful launches.
Product Strategy and Positioning: Develop a comprehensive product marketing strategy aligned with the brand's vision and business objectives. Define and articulate unique selling propositions, product positioning, and target customer segments.
Qualifications:
We are looking for candidates with a Bachelor's degree in Engineering, less than 1 year of experience in analytical or product roles, strong analytical skills, a drive to hustle and experiment consistently, in-depth knowledge of ecommerce trends, consumer behaviour, and digital marketing strategies, demonstrated ability to lead cross-functional teams, proficiency in using marketing tools, analytics platforms, and ecommerce platforms, and knowledge of tools like Figma, GA4, Moengage.
Salary Estimate: ₹25,00,000 - ₹35,00,000 per annum (dependent on location and experience)
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