Strategic Partnerships
2 months ago
what is CRED?
CRED is an exclusive community for India’s most trustworthy and creditworthy individuals, where the members are rewarded for good financial behavior. CRED was born out of a need to bring back the focus on a long lost virtue, one of trust, the idea being to create a community centered around this virtue. a community that constantly strives to become more virtuous in this regard till they finally scale their behavior to create a utopia where being trustworthy is the norm and not the exception. to build a community like this requires a community of its own; a community special in its own way, working towards making this vision come true.
here’s a thought experiment: what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner? answer: you get something close to what we have at CRED; CRED just has it better.
here’s what will be in store for you at CRED once you join as a part of the team:
with a deep understanding of how different industries & brands operate in their use cases of various advertising & marketing platforms, you will be the face of CRED amongst new & existing partners & will engage with them on a day to day basis to unearth value for them & in meeting CRED’s goals.
**what will you do?**:
- create a systematic, process-driven approach to identify, onboard, and grow brand partners
- structure, negotiate and execute partnership deals with brands and organizations in one or more categories like FMCG, Auto, Finance, Entertainment, Beauty and Fashion, E-commerce, Home Products, etc.
- plan and own monthly/quarterly/annual supply & monetization goals with new and existing partner relationships
- shape business relationships by building powerful and lasting partnerships that offer brands/merchants innovative ways to grow on CRED
- help the product team discover brand/merchant needs more effectively and help evolve the CRED product
- plan and execute end-to-end campaign planning for brand partners and measure success
- deliver great partner experience (partner NPS) when working with our organization - you will represent CRED and be our partners’ liaison internally
- have 3-6 years of strategic partnership experience, preferably in ad sales roles, partnership roles or with client facing roles
- have managed marketing budgets and targets for clients across focus industries (preferably FMCG, F&B, auto, travel, education, media and entertainment, etc.)
- are familiar with current digital avenues and metrics brands leverage for awareness, visibility & engagement
- have an established network of relationships across industries
- posses excellent negotiation skills; have outstanding communication and interpersonal skills
- are comfortable with data and research, to be able to map the potential of each brand, category, or industry
- are goal-oriented & thrive in high ownership, fast-paced and independent environment. have the ability to deal with ambiguity and chart a path forward
- have excellent organizational and time management skills
**how is life at CRED?**
working at CRED would instantly make you realize one thing: you are working with the best talent around you. not just in the role you occupy, but everywhere you go. talk to someone around you; most likely you will be talking to a singer, standup comic, artist, writer, an athlete, maybe a magician. at CRED people always have talent up their sleeves. with the right company, even conversations can be rejuvenating. at CRED, we guarantee a good company.
hard truths: pushing oneself comes with the role. and we realise pushing oneself is hard work. which is why CRED is in the continuous process of building an environment that helps the team rejuvenate oneself: included but not limited to a stacked, in-house pantry, with lunch and dinner provided for all the team members, paid sick leaves and a comprehensive health insurance.
to make things smoother and to make sure you spend time and energy only on the most important things, CRED strives to make every process transparent: there are no work timings because we do not believe in archaic methods of calculating productivity, your work should speak for you. there are no job designations because you will be expected to hold down roles that cannot be described in one word. since trust is a major virtue in the community we have built, we make it a point to highlight it in the community behind CRED: all our employees get their salaries before their joining date. a show of trust that speaks volumes because of the skin in the game.
there are many more such eccentricities that make CRED what it is but that’s for one to discover. if you feel at home reading this, get in touch.
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