External Communications Associate

1 month ago

Bengaluru, India IBM Full time

**Introduction**
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

**Your Role and Responsibilities**
- Secure compliance approval, maintain archives and upload to the Wealth Enhancement Group website for media appearances and recurring owned media.
- Responsible for tracking public relations opportunities and inclusions (whether broadcast, print, podcast) and track key metrics in PR Tracker spreadsheet.
- Pull results from source files/systems and regularly update External Communications metrics graphs in Excel and PowerPoint.
- Draft social copy to promote media appearances, recurring owned media posts, and blog content. Research recommended hashtags and accounts/follows to tag to improve reach and engagement.
- Social media platforms include LinkedIn, Facebook and Twitter
- Draft press releases for upcoming M&A announcements
- Draft Newsroom posts related to awards won by advisors and the firm.
- Basic editing of post-production audio and video files leveraging Wistia or similar user-friendly editing tools.
- Work with the Creative team on updates to marketing collateral and employee bios as awards are won.

**Required Technical and Professional Expertise**
- Ability to read, write and edit proficiently in US business English for social media posts, press releases, newspaper columns, website Newsroom articles, etc.
- Resource must be able to work within team project management and approval process leveraging Marketing department tools:

- Project management tool, Wrike
- Compliance approval tools, Laserfiche and LPL ComplianceMax
- Salesforce CMS for website posts
- Wistia for uploading multi-media files
- Otter.ai for radio show transcription
- Screen recording tool (once confirmed) to capture recurring television segments
- Merkle Schema Markup Generator for SEO data optimization within website
- Available for some meetings during business hours (8a - 5p Eastern Time)
- Ability to work independently based on written project briefs, outlines, transcriptions or examples provided by WEG.
- Able to do research on financial planning topics online or via provided materials.
- Comfortable clarifying project strategy/scope via collaboration tools or meetings.
- Ability to work remotely and communicate efficiently with team members and complete brief assignments overnight
- Familiar with US and Global Investing topics and industry language
- Highly organized, able to prioritize work and manage projects and assignments independently
- Proficient in Microsoft Office
- Proficient in AI writing tools (Grammarly, ChatGTP, Jasper AI)

**Preferred Technical and Professional Expertise**
- NONE

**About Business Unit**

IBM Consulting is IBM’s consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients’ businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

**About IBM**

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting e

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