Avp - Revenue Strategy & Client Success
6 months ago
**What will you do?**:
- Lead the GTM strategy for Entertainment for AVOD
- Actively provide support to enable the Sales team in educating prospective clients, acquisition & retention, account management etc. by defining & recommending sustainable and quality engagement initiatives for client pitches
- Devise client / advertiser onboarding and retention strategies
- Serve as the primary contact for sales enablement across client categories and digital agencies
- Lead the development of the Entertainment GTMs
- Develop & maintain the following - Pricing Strategy, Demand & Yield planning / optimization
- Ensure compliance of the SalesForce and Voiro implementation
- Identify categories / advertisers and build revenue aspirations basis digital video media spends and provide strategic advice for client’s creative solutions and overall development of business
- Collaborate with cross functional teams for Adtech Planning / Product Innovation
- Drive post campaign evaluations, BLS, competition analysis including revenue intel across advertisers & ICs and Revenue tracking
- Collaborate with the marketing POC to drive B2B initiatives
- Be the main point of contact between the team and V18 POCs from a sales/revenue perspective
**Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.
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