Publicis - AVP - Strategy - Shopper Planning
1 week ago
- The AVP Strategy manages one or more client businesses or brands, and ensures team members are working together effectively and maximizing agency capabilities and resources to deliver outstanding work to clients and profitability to the agency.
- This person will lead strategic development of account(s), identifying new opportunities to grow account and agency billings, as well as build and maintain strong client relationships through delivery of expert counsel, understanding of the client's business, flawless execution, and achievement of client's Shopper Marketing/ Shopper Commerce Subject Matter Expertise
- Deliver Shopper Marketing/Shopper Commerce expertise on behalf of Agency to client
- Stay current with Shopper Marketing/Shopper Commerce trends; leverage to educate, inspire, and develop forward-thinking solutions
- Deep client engagement
- Build rapport and credibility with a range of clients based on trust and expert strategic counsel; create strong foundations for ongoing business building opportunities
- Ensure delivery of consistent, efficient reliable agency support
- Create opportunities to infiltrate & navigate the client organization with independence, adding value to the role of the agency
- Quickly and effectively resolve client problems/concerns to ensure client satisfaction
- World-Class strategic & creative solutions
- Develop expertise in the client's business, category, competitors, market trends; share information with internal team members
- Lead development of marketing solutions to address client's challenges
- Collaborate with Strategy and Creative to meet key client marketing objectives
- Deliver on-going thought leadership and pro-active business solutions to client
- Partner with cross-functional leaders across the agency and with leaders at partner-agencys to bring forward complete solutions
- Guide client in evaluating effectiveness of marketing programs and determine next steps
- Team leadership & financial health
- Leading agency team to successfully meet client needs
- Manage team of subordinates to deliver on agency best practices in account management Lead development of direct reports through mentorship, coaching and ongoing performance feedback and identification of learning opportunities
- Track budgets and manage revenue forecasting for assigned account(s) and oversee account(s) profitability
- Agency Business Building
- Identify and take responsibility for opportunities to meet/exceed revenue goals
- Work amongst team/Agency to build skills and optimize ways of working
- Contribute to achievement of Agency goals
- Other duties as assigned by supervisor
Required Skills & Experience:
- Communication expertise
Agency experience:
- 7+ years progressive, professional experience in related field
- Experience leading, managing and mentoring teams and providing actionable constructive feedback
- Highly agile, capable of adapting and quickly responding to evolving needs, based on experience
- Able to manage through ambiguity when rules and process don't exist or apply
- Proactive approach, demonstrated by bringing new ideas unprompted as well as troubleshooting to avoid future problems
- Able to build productive relationships; Strong presentation skills; Strong communications skill
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