Agm - Sales & Marketing

5 months ago

Lucknow, India Awadh Landmark reality pvt ltd Full time

The Assistant General Manager (AGM) of Sales and Marketing in a real estate company typically holds a senior leadership position responsible for driving sales and marketing strategies to achieve the company's revenue and growth targets. Here's a comprehensive job description for an AGM of Sales and Marketing in a real estate company:
**Position Title**: Assistant General Manager (AGM) - Sales and Marketing

**Job Summary**: The AGM of Sales and Marketing is responsible for overseeing all aspects of sales and marketing activities within the real estate company. This includes developing and executing strategic plans to generate leads, promote properties, and convert prospects into customers. The AGM works closely with the senior management team to align sales and marketing efforts with the company's overall objectives and targets.

**Key Responsibilities**:

- **Sales Strategy Development**: Develop and implement sales strategies to achieve revenue targets, market share goals, and customer acquisition objectives. This includes identifying target market segments, defining sales tactics, and setting performance metrics.
- **Marketing Strategy Development**: Develop and implement comprehensive marketing strategies to promote the company's properties and brand. This involves conducting market research, identifying marketing channels, and creating promotional campaigns to attract potential buyers or tenants.
- **Team Leadership and Management**: Lead and manage the sales and marketing team, including hiring, training, mentoring, and performance evaluation. Provide guidance, support, and motivation to ensure the team meets or exceeds sales targets.
- **Lead Generation and Conversion**: Oversee lead generation activities, including advertising, digital marketing, direct mail, events, and referrals. Develop lead nurturing processes and sales funnels to convert leads into qualified prospects and ultimately into customers.
- **Customer Relationship Management**: Establish and maintain strong relationships with existing and potential customers. Implement customer relationship management (CRM) systems and processes to track interactions, manage inquiries, and enhance customer satisfaction.
- **Market Analysis and Competitive Intelligence**: Conduct market analysis and competitive intelligence to identify trends, opportunities, and threats in the real estate market. Monitor competitor activities, pricing strategies, and customer preferences to inform sales and marketing strategies.
- **Collaboration with Cross-functional Teams**: Collaborate with cross-functional teams such as development, finance, legal, and operations to ensure alignment and coordination of sales and marketing efforts with other business functions.
- **Budgeting and Resource Allocation**: Develop and manage the sales and marketing budget, allocating resources effectively to maximize ROI. Monitor expenses, track performance metrics, and make data-driven decisions to optimize resource allocation.
- **Performance Tracking and Reporting**: Establish key performance indicators (KPIs) for sales and marketing activities and regularly track and report on performance against targets. Analyze sales data, marketing metrics, and customer feedback to identify areas for improvement and optimization.

**Qualifications**:

- Bachelor's degree in marketing, business administration, real estate, or a related field. Master's degree or MBA is a plus.
- Proven experience in sales and marketing leadership roles within the real estate industry, preferably in property development, real estate brokerage, or property management.
- Strong leadership, communication, and interpersonal skills.
- Demonstrated ability to develop and execute sales and marketing strategies that drive business results.
- Excellent analytical skills with the ability to interpret data and make strategic recommendations.
- Proficiency in CRM systems, digital marketing platforms, and sales automation tools.
- Knowledge of real estate market trends, regulations, and customer preferences.
- Results-oriented mindset with a track record of achieving sales targets and driving revenue growth.

**Salary**: ₹41,000.00 - ₹48,000.00 per month

**Benefits**:

- Internet reimbursement

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 1 year (preferred)
- Campaign Management: 1 year (preferred)
- Sales: 1 year (preferred)
- Management: 1 year (preferred)

Ability to Commute:

- Lucknow City, Uttar Pradesh (preferred)

Ability to Relocate:

- Lucknow City, Uttar Pradesh: Relocate before starting work (preferred)

Work Location: In person

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