Executive - Ad Sales
3 weeks ago
**Position Overview**:
**Key Responsibilities**:
- **Campaign Strategy and Execution**:
- Develop and implement advertising strategies to drive sales and maximize ROAS.
- Create, manage, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Run A/B tests to identify best-performing ads and refine targeting approaches.
- **Performance Analysis and Optimization**:
- Monitor ad performance metrics, including CTR, ACOS, TACOS, CPC, and conversion rates.
- Optimize bids, budgets, and targeting based on performance data.
- Generate detailed performance reports and provide actionable insights to improve campaign outcomes.
- **Keyword Research and Optimization**:
- Conduct thorough keyword research to identify high-converting keywords.
- Continuously refine keyword targeting to ensure relevance and competitiveness.
- **Marketplace Management**:
- Stay updated on Amazon’s policies, trends, and updates affecting advertising.
- Collaborate with the inventory and operations team to ensure alignment of ad campaigns with stock availability.
- **Competitor Analysis**:
- Monitor competitors’ advertising activities and strategies.
- Develop counter-strategies to maintain competitiveness.
- **Budget Management**:
- Manage advertising budgets effectively to ensure cost-efficiency and profitability.
- Forecast monthly spending and adjust as necessary based on sales goals and campaign performance.
**Qualifications and Skills**:
- **Experience**: Proven track record (2-3 years) managing Amazon Ads campaigns and driving measurable results.
- **Technical Skills**: Proficiency with Amazon Advertising Console, Amazon Pi, or similar tools.
- **Analytical Skills**: Strong ability to analyze performance data and make data-driven decisions.
- **Communication**: Excellent written and verbal communication skills for clear reporting and collaboration.
- **Organizational Skills**: Ability to multitask, meet deadlines, and work in a fast-paced environment.
- **Knowledge of e-commerce**: Understanding of Amazon marketplace operations, including FBA, listings,
- Prior experience in managing ads for the apparel category on Amazon will be considered a strong advantage.
Pay: ₹20,000.00 - ₹30,000.00 per month
**Benefits**:
- Paid time off
- Work from home
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
- Quarterly bonus
- Yearly bonus
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
Expected Start Date: 30/11/2024
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