Amazon Ads Executive

2 days ago

Delhi, India RAS Luxury Skincare Full time
Position Summary:

As the Amazon Ads Executive, you will be responsible for developing, executing, and optimizing Amazon advertising campaigns (Sponsored Products, Sponsored Brands, and Display Ads) to boost brand awareness, improve conversion rates, and achieve key performance metrics (KPIs). You will work closely with the marketing and sales teams to ensure that ad strategies align with the overall brand goals.

Key Responsibilities:

Campaign Strategy & Execution:

- Develop and manage Amazon advertising campaigns (Sponsored Products, Sponsored Brands, Display Ads) to drive traffic and sales.- Continuously optimize campaigns based on performance data to meet KPIs and enhance ROI.

Performance Monitoring & Reporting:

- Track key metrics (ACOS, ROAS, CTR, CPC) and adjust strategies accordingly to improve results.- Provide regular performance reports and insights to key stakeholders for data-driven decision-making.

Keyword Research & Optimization:

- Conduct keyword research to find high-potential search terms and improve targeting.- Optimize keyword strategies to maximize ad relevance and visibility.

Collaboration with Teams:

- Work with the marketing, sales, and content teams to align ad strategies with broader brand goals.- Advise on product listing optimizations and Amazon SEO to improve overall performance.

Market & Competitor Insights:

- Stay current on Amazon’s advertising features and industry trends to ensure the brand remains competitive.

What We’re Looking For:

Qualifications:

- Bachelor’s degree in Marketing, Business, or a related field.- 2+ years of experience in Amazon advertising or PPC campaign management (e-commerce experience preferred).- Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.- Proficiency in Amazon advertising tools (Seller Central, AMS, etc.).- Detail-oriented with excellent multitasking abilities and organizational skills.

Preferred Skills:

- Familiarity with Amazon DSP and audience targeting.- Experience with large-scale PPC campaigns and driving measurable results.- Proficiency in Excel and data analysis tools.

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