Performance Marketing Manager

3 weeks ago

delhi, India Mother Sparsh Full time

About the Brand:
Innovation Rooted in Indian Traditions
Inspired by the love and challenges that new parents encounter, Mother Sparsh was founded in 2018 by dedicated parents. Who understand the challenges of parenting and intend to provide naturally safe solutions that are strongly backed by science. Embracing this holistic approach at Mother Sparsh, we blend traditional values with modern, user-friendly designs to meet the needs of new parents. Because we don’t just promise exceptional care; we embody it. From the very moment, we named our brand, to the moment with the strong trust of More than 5 million Indian moms-We evolve with the purity of love and the strength of nature. Our journey began with a focus on addressing the concerns of new parents, leading to the creation of our flagship product, the 99% Pure Water Unscented Baby Wipes—a trusted name in Indian households. We revolutionise baby care through science, prioritising pure care that is safe for even the most sensitive skin, so every moment with your child is natural and filled with love. As a D2C brand, we are dedicated to expanding our range through robust research and innovation, tackling key parenting challenges across social media and e-commerce platforms. We are thrilled to announce our expansion into retail and are honoured to be recognized with several prestigious awards.
We have now extended our premium care to include a dedicated Kids Range, reinforcing our commitment to providing the very best for every child and family.
Because when it comes to your baby, only the best will do.

Performance Marketing Manager – E-commerce (Amazon ads – AMS/Flipkart ads)

Role Overview: -
Preliminary product research, keyword research and implementing them organically and inorganically
Responsible for day-to-day marketplace activities (including Amazon and Flipkart Ads). Analysing revenue, campaign performance, ACoS, daily ad spends, etc.
Plan, create and manage Amazon sponsored ads (Sponsored Products, Sponsored Brands, Sponsored Display, Stores, Video ads etc) campaigns on Amazon Seller Central by formulating strategies and road map for successful delivery of PPC campaigns
Provide strategic insights on the campaign performance. Staying on top of current search trends, competition and pay-per-click best practices
Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities,
Oversee all aspects of performance marketing channels, including paid search, display advertising, affiliate marketing, email marketing, social media advertising, and advertising on platforms like Amazon Marketing Services (AMS), Flipkart Ads and other relevant marketplaces.
Develop and implement a comprehensive performance marketing strategy for the marketplace, focusing on customer acquisition, retention, and revenue growth.
Monitor and report on key performance indicators (KPIs), providing regular updates to senior leadership on marketing performance, insights, and proven experience in performance marketing, with a focus on e-commerce or online marketplaces.
Collaborate with internal teams to define campaign objectives, target audience, and messaging to ensure alignment with overall business goals.
Manage and optimize marketing budgets, ensuring efficient allocation of resources across channels to maximize ROI and achieve performance targets.
Leverage data analytics and market insights to identify trends, evaluate campaign performance, and make data-driven recommendations for continuous improvement.

Qualifications/ Requirements
Any Graduate with a strong background in performance marketing, including experience running ads on various marketplaces such as Amazon, Flipkart and other such related platforms.
Have hands-on knowledge of AMS Dashboard.
Have experience in managing to advertise spending upwards of 15 Lacs/month.

Job Location: Chandigarh

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