Performance Marketing Manager

3 months ago


delhi, India Mulmul Full time
Role Description
This is a full-time on-site role as a Performance Marketing Manager located in New Delhi. As a Performance Marketing Manager at Mulmul, you will be responsible for overseeing performance marketing campaigns across various digital channels. Analyze data to identify trends and opportunities for improvement & to achieve the highest possible return on investment .
Ensure monitoring & reporting on channels like Meta, Google, and other affiliate partners.
Conducting market research on the latest trends in digital marketing.
Researching competition ads, communication, offers, and preparing actionable plans.
Collaborating with internal and cross-functional teams.
Learning and utilizing analytics tools to identify anomalies and trends.
Conducting timely meetings with Agencies to discuss performance and actionable strategies for optimization .
Share reports/analysis with Management.
Qualifications
Proven experience in performance marketing, preferably in the fashion or retail industry
Strong understanding of digital marketing channels, including paid search, display advertising, social media advertising, and email marketing
Experience with marketing analytics tools and data-driven decision making
Excellent analytical and problem-solving skills
Strong communication and collaboration abilities
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