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Trade Marketing Executive

4 months ago

Mumbai Maharashtra, India Bacardi-Martini Full time

Posted
01-May-2024
Job type
Full time
Country
India
Location
Mumbai
Lead recruiter
Neha Malik
Function
Commercial
Reporting Line
Trade Marketing Manager
On-site/Remote
On-site
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type
Permanent
YOUR OPPORTUNITY
Your Opportunity

Trade Marketing Executive/ Sr. Executive at Bacardi works in tight collaboration with their Regional Teams and play a critical role in taking our great portfolio of brands to the next level by driving volumes and augmenting market share. They do this by brilliant execution of brand strategies taking them through the line, ensuring commercial excellence.

About You

As Trade Marketing Executive/ Sr. Executive, you will own responsibility for the development, execution, and performance of all events/activations designed to increase brand presence and ultimate take-away. You will be responsible for management and monitoring of Trade Marketing Investments and initiatives execution. You would also be responsible for contribution to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance by establishing channel strategies and implementing the associated plans.
RESPONSIBILITIES

**With Our Consumer At The Heart Your Key Focus Will Be**:
Responsible for any form of communication directly or indirectly linked to Company/Brand equity in collaboration with Consumer Marketing.
Responsible for ensuring alignment across the Sales and Marketing organizations on regional sales team asks and marketing initiatives, including coordination with Customer Marketing and budget management.
Lead in-market delivery of all trade facing brand activities in partnership with Consumer/Customer Marketing teams, as defined in the IAP, ensuring executional excellence.
Manage A&P budget for the region planning activations and promotions driving equity, brand awareness and recruitments.
Responsible for working closely with key customers to provide category and shopper insights to drive performance.
Manage and evaluate trade promotion levels to achieve maximum returns.
Actively support effective matrix working across customer marketing and regional sales teams
SKILLS & EXPERIENCE

**The Skills And Experience Needed To Create Your Legacy**:
**Experience in multiple specialty areas**: planning & execution of activations, leveraging new/emerging channels for recruitments, promotions, events, agency management etc.
Commercial or trade marketing experience preferably with a Beverages/ FMCG / alco
- beverage industry. Drinks and Lifestyle Category experience is an advantage.
Great commercial acumen and the ability to translate great brand strategies into a tangible commercial advantage with a strong understanding of promotional activity and through-the-line activation.
Ability to interpret marketing vision and drive value adding insights to increase market share or drive volumes.
Strong analytical & financial skills and budget management experience
Excellent presentation skills with strong interpersonal leadership and team management skills
Ability to communicate at different organization levels

**Personal Qualities**:
Globally minded and able to demonstrate cross-cultural understanding and sensitivity.
Great communication skills and gravitas with the ability to present credibly to local and global stakeholders.
Good at Multitasking & Socially engaging. We want someone who will love this job and make that clear for everyone they work with
Someone who can create a strong positive first impression and easily form great relationships with new customers, consumers and stakeholders.
Someone who can study the competitive market in the region and use available insights to develop initiatives to grow the category. Should be willing to travel through different markets in west.
LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

**Belonging**: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
**Self-Awareness**: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
**People Agility**: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
**Results Agility**: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
**Mental Agility**: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with