Head of Marketing

4 days ago

Hyderabad, Telangana, India Cambridge Technology (CT) Full time
JOB SUMMARY
Cambridge Technology is seeking a marketing manager/head, responsible for developing, implementing and executing strategic marketing plans for our US organization to, establish a lead /demand generation process, a consistent pipeline of qualified leads for sales, develop inbound and outbound marketing campaigns.

Please note before applying-
We are only looking for a head or director, not a manager or senior manager.
This is a complete work form office, 5 days a week, based out of Hyderabad
This role needs strong expertise in marketing IT services for North America Region
This is not a night shift; it is India timing, but due to overlapping with the US team, this role must be flexible.
This position requires a minimum of 8+ years of leadership experience managing global marketing teams.
We are an IT services organization, candidates from the same domain would be given first preference.
This is a corporate leadership role, You will be responsible for all aspects of marketing delivery and operations.

Responsibilities
1.Strategic Marketing & Leadership
Go-to-Market (GTM) Strategy:

Developing and executing GTM strategies for IT services, cloud, AI, cybersecurity, and digital transformation offerings.
Brand Positioning:

Crafting a strong brand identity to differentiate in a highly competitive IT services landscape.
Market Research & Competitive Intelligence:

Identifying market trends, customer pain points, and competitor strategies to refine service offerings.
Thought Leadership & Executive Branding:

Positioning company leaders as industry experts through content marketing, webinars, and speaking engagements.

2. Digital Marketing & Demand Generation
Performance Marketing & Lead Generation:

Running multi-channel campaigns (PPC, SEO, email, LinkedIn, ABM) to drive high-quality B2B leads.
Account-Based Marketing (ABM):

Targeting enterprise clients with personalized marketing strategies.
SEO & Content Marketing:

Optimizing for organic traffic through high-value content (blogs, whitepapers, case studies).
Marketing Automation & CRM Management:

Using tools like HubSpot, Marketo, or Salesforce to nurture leads and measure campaign performance.

3. Sales & Business Growth Alignment
Sales Enablement:

Creating sales collateral, case studies, and battle cards to support the sales team.
Pipeline & Revenue Contribution:

Ensuring marketing efforts contribute to sales-qualified leads (SQLs) and revenue growth
Partnership & Alliances Marketing:

Collaborating with cloud providers (AWS, Azure, Google Cloud) and technology partners to co-market solutions.

4. Data-Driven Decision Making
Marketing Analytics & ROI Measurement:

Tracking KPIs such as CPL, CAC, MQL-to-SQL conversion, and marketing-sourced revenue.
Customer Insights & Personalization:

Leveraging data to create personalized experiences for key accounts and buyers.
A/B Testing & Conversion Rate Optimization (CRO):

Refining messaging, landing pages, and campaigns for maximum impact.

5. Industry-Specific Knowledge
IT & Technology Landscape:

Understanding cloud computing, AI/ML, DevOps, cybersecurity, and digital transformation trends.
B2B Enterprise Marketing:

Experience in long sales cycles, C-suite engagement, and enterprise decision-making processes.
North America Market Expertise:

Familiarity with

IT services buying behavior, compliance regulations, and regional marketing strategies .

6. Leadership & Cross-Functional Collaboration
Team Management & Agency Coordination:

Leading in-house teams, agencies, and freelancers for campaign execution.
Stakeholder Communication:

Engaging with C-level executives, sales teams, and delivery leaders to align marketing with business goals.
Budget & Resource Management:

Allocating budgets effectively across campaigns and channels to maximize ROI.

7. Event & Community Marketing
Industry Conferences & Webinars:

Planning and executing high-impact events (AWS re:Invent, Gartner Summits, IT expos).
Partnerships & Sponsorships:

Collaborating with tech forums, associations, and media partners to boost visibility.

Requirements
Overall 15+years' experience , at least 8+yrs in leadership role.
At least 5+yrs in creating global GTM Strategies
Experience with multi-level lead gen campaigns
Marketing and sales planning
Experience with 3rd party marketing/sales tools (Marketo, HubSpot etc.)
Strong knowledge of Google Analytics and analytical skills
Capable of delivering best-in-class presentation and collateral marketing materials (PPT etc.)
Inbound/Outbound marketing campaigns
Experience with trade shows and other external marketing opportunities
Confident and dynamic personality.

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