Head - Marketing

3 weeks ago

Hyderabad, Telangana, India Cambridge Technology Enterprises Full time

JOB SUMMARY:

- Cambridge Technology is seeking a marketing manager/head who will be are responsible for developing, implementing and executing strategic marketing plans for our US organization to, establish a lead /demand generation process, a consistent pipeline of qualified leads for sales, develop inbound and outbound marketing campaigns.

- All marketing activities should be designed to attract new customers and retain existing ones.

- The successful candidate will have experience with complete marketing campaigns; including, email.

- Content writing and management, Google Analytics (360), ad words, banner ads, social media (LinkedIn, Facebook, Twitter) and other tools available to drive lead generation.

- Additionally, experience with cloud platforms, especially AWS, Microsoft Azure and Google Cloud Platform, is essential and experience with SaaS software or cloud consulting would be preferred.

- The marketing manager must be a business leader and a marketing leader, capable of developing accurate budgets and targets for all marketing activities.

- We are looking for a results driven marketing manager who thrives on achieving and exceeding established goals and seeks to develop the successful marketing platform that drives growth, year after year.

- Operating at the center of the marketing department, these professionals must have extraordinary communication skills.

Responsibilities:

- Managing all marketing for the company and activities within the marketing department.

- Developing the marketing strategy for the company in line with company objectives.

- Coordinating marketing campaigns with sales teams in US.

- Creation and publication of all marketing material in line with marketing plans.

- Planning and implementing promotional campaigns.

- Manage and improve lead generation campaigns, measuring results.

- Preparing & Execute online campaigns.

- Monitor and report on effectiveness of marketing communications.

- Creating a wide range of different marketing materials.

- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

- Analyzing potential strategic partner relationships for company marketing. (HubSpot, Marketo etc.

Requirements:

- Minimum 10 years' experience in a cloud based marketing environment.

- Masters/Bachelor degree in Marketing or advertising.

- Experience with multi-level lead gen campaigns.

- Marketing and sales planning.

- Experience with 3rd party marketing/sales tools (Marketo, HubSpot etc.

- Strong knowledge of Google Analytics and analytical skills.

- Capable of delivering best-in-class presentation and collateral marketing materials (PPT etc.

- Inbound/Outbound marketing campaigns.

- Ad words and banner ad campaigns experience.

- Experience with trade shows and other external marketing opportunities.

- Confident and dynamic personality.

(ref:iimjobs.com)

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