Head of Marketing

2 weeks ago

Hyderabad, Telangana, India Cambridge Technology (CT) Full time

JOB SUMMARY

Cambridge Technology is seeking a marketing manager/head, responsible for developing, implementing and executing strategic marketing plans for our US organization to, establish a lead /demand generation process, a consistent pipeline of qualified leads for sales, develop inbound and outbound marketing campaigns.

Please note before applying-

  • We are only looking for a head or director, not a manager or senior manager.
  • This is a complete work form office, 5 days a week, based out of Hyderabad
  • This role needs strong expertise in marketing IT services for North America Region
  • This is not a night shift; it is India timing, but due to overlapping with the US team, this role must be flexible.
  • This position requires a minimum of 8+ years of leadership experience managing global marketing teams.
  • We are an IT services organization, candidates from the same domain would be given first preference.
  • This is a corporate leadership role, You will be responsible for all aspects of marketing delivery and operations.

Responsibilities

1.Strategic Marketing & Leadership

  • Go-to-Market (GTM) Strategy: Developing and executing GTM strategies for IT services, cloud, AI, cybersecurity, and digital transformation offerings.
  • Brand Positioning: Crafting a strong brand identity to differentiate in a highly competitive IT services landscape.
  • Market Research & Competitive Intelligence: Identifying market trends, customer pain points, and competitor strategies to refine service offerings.
  • Thought Leadership & Executive Branding: Positioning company leaders as industry experts through content marketing, webinars, and speaking engagements.

2. Digital Marketing & Demand Generation

  • Performance Marketing & Lead Generation: Running multi-channel campaigns (PPC, SEO, email, LinkedIn, ABM) to drive high-quality B2B leads.
  • Account-Based Marketing (ABM): Targeting enterprise clients with personalized marketing strategies.
  • SEO & Content Marketing: Optimizing for organic traffic through high-value content (blogs, whitepapers, case studies).
  • Marketing Automation & CRM Management: Using tools like HubSpot, Marketo, or Salesforce to nurture leads and measure campaign performance.

3. Sales & Business Growth Alignment

  • Sales Enablement: Creating sales collateral, case studies, and battle cards to support the sales team.
  • Pipeline & Revenue Contribution: Ensuring marketing efforts contribute to sales-qualified leads (SQLs) and revenue growth
  • Partnership & Alliances Marketing: Collaborating with cloud providers (AWS, Azure, Google Cloud) and technology partners to co-market solutions.

4. Data-Driven Decision Making

  • Marketing Analytics & ROI Measurement: Tracking KPIs such as CPL, CAC, MQL-to-SQL conversion, and marketing-sourced revenue.
  • Customer Insights & Personalization: Leveraging data to create personalized experiences for key accounts and buyers.
  • A/B Testing & Conversion Rate Optimization (CRO): Refining messaging, landing pages, and campaigns for maximum impact.

5. Industry-Specific Knowledge

  • IT & Technology Landscape: Understanding cloud computing, AI/ML, DevOps, cybersecurity, and digital transformation trends.
  • B2B Enterprise Marketing: Experience in long sales cycles, C-suite engagement, and enterprise decision-making processes.
  • North America Market Expertise: Familiarity with IT services buying behavior, compliance regulations, and regional marketing strategies.

6. Leadership & Cross-Functional Collaboration

  • Team Management & Agency Coordination: Leading in-house teams, agencies, and freelancers for campaign execution.
  • Stakeholder Communication: Engaging with C-level executives, sales teams, and delivery leaders to align marketing with business goals.
  • Budget & Resource Management: Allocating budgets effectively across campaigns and channels to maximize ROI.

7. Event & Community Marketing

  • Industry Conferences & Webinars: Planning and executing high-impact events (AWS re:Invent, Gartner Summits, IT expos).
  • Partnerships & Sponsorships: Collaborating with tech forums, associations, and media partners to boost visibility.

Requirements

  • Overall 15+years' experience , at least 8+yrs in leadership role.
  • At least 5+yrs in creating global GTM Strategies
  • Experience with multi-level lead gen campaigns
  • Marketing and sales planning
  • Experience with 3rd party marketing/sales tools (Marketo, HubSpot etc.)
  • Strong knowledge of Google Analytics and analytical skills
  • Capable of delivering best-in-class presentation and collateral marketing materials (PPT etc.)
  • Inbound/Outbound marketing campaigns
  • Experience with trade shows and other external marketing opportunities
  • Confident and dynamic personality.

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