Head-Organic Growth

3 weeks ago

Gurgaon, Haryana, India Junglee Games Full time
Job overview
As a

Head of Organic Growth , you will be responsible for expanding our organic footprint and player liquidity across our web, m-web and m-apps without relying on paid marketing channels. You will be responsible for executing a broad module-led organic growth charter encompassing app store optimisation (ASO),

search engine optimisation (SEO) ,

referrals, communities, content marketing, offline partnerships and brand collaborations, social sharing, ORM and cross-sell and migration strategies. Your primary objective will be to increase organic impressions, reach and engagement to ultimately drive sustainable player acquisition and retention for all our games.

Job Location
Gurgaon

Key Responsibilities:
App Store Optimisation (ASO):

Develop and execute ASO strategies to maximise the visibility, discoverability, and conversion of our apps across app stores. Optimise metadata, conduct keyword research, monitor competitor activity and run A/B tests to improve traffic and conversions.
Search Engine Optimisation (SEO):

Lead SEO initiatives to drive organic traffic to our websites and landing pages. Optimise content, backlinks, and technical SEO aspects to improve rankings, high-intent traffic and player acquisition.
Referral & Social Sharing:

Design and implement a robust referral program to encourage organic user growth. Enhance in-app social sharing features to leverage virality and network effects.
User Communities & Social Media:

Build and nurture vibrant gaming communities across platforms (Discord, Reddit, Telegram and Facebook Groups, etc.). Leverage social media marketing to amplify brand reach and engagement.
Content Marketing:

Develop and execute content strategies, including blogs, video-based educational content, and in-game storytelling to enhance user engagement and SEO performance.
Offline Partnerships & Brand Collaborations:

Strategic partnerships with brands and influencers across gaming and video categories, esports and other offline establishments to increase awareness and credibility.
Online Reputation Management (ORM):

Monitor and manage brand perception across online platforms, responding to user feedback and fostering a positive brand image.
Cross-Sell & Migrations:

Develop organic strategies to drive players across different games within our ecosystem, optimising user journeys and increasing lifetime value.

Qualifications: .
5-10 years of experience in organic growth, digital marketing, brand and performance Marketing, preferably in gaming, D2C and consumer tech industry.
Proven track record of driving organic user growth, engagement and revenue through ASO, SEO, referrals, content marketing, referrals and social sharing constructs.
Expertise in ASO tools (e.g., Apptweak, Sensor Tower, Google Play Console) and SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Search Console).
Strong analytical skills to interpret data, identify trends, and implement growth strategies accordingly.
Experience in building and scaling user communities and leveraging social media for brand amplification and organic impressions.
Ability to collaborate cross-functionally with product, tech, marketing, and analytics teams to drive business impact.
Passion for gaming, player behaviour insights, and a knack for data-driven decision-making.
Exceptional communication, leadership and project management skills.

Why Join Us?
Work with one of Asia's most innovative gaming companies and shape the future of organic growth in gaming.
This is an opportunity to lead and build a high-impact team.
A dynamic and fast-paced environment where your creativity and ideas can drive real impact.
Competitive salary, gaming perks, and a chance to work alongside some of the brightest minds in the industry.

If you are passionate about

scaling zero-dollar user growth, leveraging organic channels and building a thriving player community , we'd love to hear from you

About Junglee Games
With over 140 million users, Junglee Games is a leader in the online skill gaming space. Founded in San Francisco in 2012 and part of the Flutter Entertainment Group, we are revolutionizing how people play games. Our notable games include Howzat, Junglee Rummy, and Junglee Poker.
Our team comprises over 900 talented individuals who have worked on internationally acclaimed AAA titles like Transformers and Star Wars: The Old Republic and contributed to Hollywood hits such as Avatar. Junglee's mission is to build entertainment for millions of people around the world and connect them through games.
Junglee Games is not just a gaming company but a blend of innovation, data science, cutting-edge tech, and, most importantly, a values-driven culture that is creating the next set of conscious leaders.

Be a part of Junglee Games to:
Value Customers & Data - Prioritize customers, use data-driven decisions, master KPIs, and leverage ideation and A/B testing to drive impactful outcomes.
Inspire Extreme Ownership - We embrace ownership, collaborate effectively, and take pride in every detail to ensure every game becomes a smashing success.
Lead with Love - We reject micromanagement and fear, fostering open dialogue, mutual growth, and a fearless yet responsible work ethic.
Embrace change - Change drives progress, and our strength lies in adapting swiftly and recognizing when to evolve to stay ahead.
Play the Big Game - We think big, challenge norms, and innovate boldly, driving impactful results through fresh ideas and inventive problem-solving.
Avail a comprehensive benefits package that includes paid gift coupons, fitness plans, gadget allowances, fuel costs, family healthcare, and much more.

Know more about us
Explore the world of Junglee Games through our website,

www.jungleegames.com

.
Get a glimpse of what Life at Junglee Games looks like on

LinkedIn

.
Here is a quick snippet of the

Junglee Games Offsite'24
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