App Growth Head

3 weeks ago

Gurgaon, Haryana, India airtel Full time
About Airtel

We are transforming from a telecom giant to a digital force, changing how people consume entertainment, manage assets, and use energy. Today, our work goes beyond telecom – we build products that entertain and inform, connect devices to the internet, enable businesses to securely harness data, and empower individuals with instant access to formal credit.

Job Description: Airtel App Growth Head

The Airtel App Growth Head is responsible for driving user acquisition and growth for the App. This role demands a strategic thinker with a proven track record in crafting and executing innovative growth strategies in a highly competitive digital landscape.

Main Responsibilities:
  • Develop and execute a comprehensive digital growth strategy aligned with Airtel's overall business objectives, creating a long-term vision for online growth & user acquisition.
  • Lead Digital & Performance marketing for Airtel to drive user acquisition through digital channels including search, social media, and display advertising.
  • Optimize the customer journey across the website & app to improve conversion rates and optimize the funnel.
  • Oversee SEO efforts to improve Airtel website visibility and increase organic traffic.
Foster a Data-Driven Culture:
  • Leverage analytics and insights to identify growth opportunities, measure performance, and optimize marketing investments.
Collaborate Across Functions:
  • Partner closely with product, category, technology, and other business units to ensure alignment and optimize synergies.
Stay Ahead of Industry Trends:
  • Continuously monitor the competitive landscape, emerging technologies, and consumer behaviour to identify new growth opportunities.
Champion a Culture of Innovation and Experimentation:
  • Encourage a risk-taking environment where new ideas are explored and tested.
Required Skills and Experience:
  • Proven track record in driving growth and user acquisition for a large-scale organization.
  • Deep understanding of the digital ecosystem, including performance marketing, SEO, App growth, social media and emerging channels.
  • Experience in product-led growth and optimization of user journeys.
  • Strong analytical skills and ability to leverage data to drive decision-making.
  • Strong leadership and people management skills, with experience building and leading high-performing teams.
  • A strategic mindset with a passion for innovation and problem-solving.
  • Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
  • Experience in working in a fast-paced, dynamic environment.

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