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Head of Growth Marketing

1 week ago

Gurgaon, Haryana, India Snapfind Full time

**Job Description:

We are seeking a talented Performance Marketing Head to join our team at Snapfind. As Head - Performance Marketing - FinTech, you will be responsible for leading cross-functional teams to develop and execute digital marketing strategies that drive customer acquisition, retention, and revenue growth.

**Key Responsibilities:**

  • Develop and implement data-driven digital marketing strategies to achieve business objectives.
  • Lead the agenda of product-led growth initiatives across business lines, driving long-term growth.
  • Design and implement programs to improve funnel conversion rates, resulting in revenue and cost impact.
  • Manage merchant retention and collaborate with product/engg teams to re-activate churned merchants.
  • Cultivate expertise in programmatic digital marketing channels (Google/Facebook/DV360) and their incremental value in driving business objectives.

**Requirements:**

  • 8+ years of experience in performance/growth marketing, having managed annual digital media spends of at least ₹100 crores.
  • STEM degree from a tier 1 institute, preferably IIT/IIM/BITS/ISB.
  • Team management experience, handling high-performing teams across Growth, Paid Marketing, User Engagement.
  • Strong understanding of fintech business models in India and ability to articulate marketing's impact on top and bottom line business.