AdLift - Head - Search Engine Optimization

3 weeks ago

Gurgaon, Haryana, India AdLift marketing Pvt. Ltd. Full time

Head Search Engine Optimization

- AdLift Marketing Pvt. Ltd. is a leading digital marketing agency committed to driving excellence in SEO, Paid Media, Content Marketing, and overall Digital Strategy.

- We work with top-tier clients across industries, helping them achieve their digital marketing objectives.

Job Summary:

- We seek a highly experienced and strategic Head of SEO to lead and manage our SEO team.

- The ideal candidate should have 10+ years of expertise in SEO, team leadership, and driving impactful search strategies for enterprise-level clients.

- This role requires a deep understanding of search algorithms, technical SEO, content optimization, and performance tracking.

- The Head will collaborate closely with cross-functional teams, ensuring seamless execution and measurable growth for clients' organic search performance.

Key Responsibilities:

- Develop and implement cutting-edge SEO strategies to enhance organic visibility and traffic.

- Oversee technical SEO audits, on-page optimization, and content strategies.

- Drive continuous improvements through keyword research, competitor analysis, and content planning.

- Keep up to date with search engine algorithm changes and industry best practices.

- Lead, mentor, and manage a team of SEO professionals.

- Provide training, guidance, and performance evaluations for team growth.

- Assign projects effectively and ensure quality execution of SEO campaigns.

- Act as a key point of contact for high-profile clients, ensuring strategic alignment with their SEO goals.

- Present performance reports and insights to clients and internal stakeholders.

- Translate complex SEO data into actionable recommendations for clients.

- Conduct site audits to identify and fix technical SEO issues.

- Optimize website structure, schema markup, and site speed for improved rankings.

- Collaborate with developers to implement SEO-friendly website improvements.

- Work closely with the Paid Media, Content, and Web Development teams to ensure an integrated marketing approach.

- Identify and implement automation tools and AI-driven SEO solutions.

- Experiment with new SEO tactics and emerging trends to drive growth.

Educational Qualifications & Key Requirements:

- 10+ years of experience in SEO, with at least 5 years in a leadership role.

- Bachelor's/master's degree in marketing, Digital Marketing, Business, or a related field.

- Experience of working with enterprise-level clients and large-scale websites.

- Expertise in Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and other SEO tools.

- Strong knowledge of technical SEO, including site architecture, crawlability, indexing, and structured data.

- Experience with content optimization and link-building strategies.

- Familiarity with JavaScript, HTML, CSS, and web development best practices for SEO.

- Excellent analytical, problem-solving, and project management skills.

(ref:iimjobs.com)

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