Head of Digital Marketing
4 days ago
Job Title: Head of Digital Marketing
Company: Eagle Group of Companies
Location: Hybrid (Remote + Occasional In-Person Meetings)
Work Schedule: 4 Days a Week (Monday to Thursday)
Salary: Up to ₹12 LPA
About Us:Eagle Group of Companies is a multi-brand organization specializing in lighting, solar, and furniture for the U.S. market. We are looking for a strategic and performance-driven Head of Digital Marketing to lead our growth across multiple brands.
Role Overview:As the Head of Digital Marketing, you will develop and execute high-impact strategies to drive traffic, conversions, and revenue across our D2C e-commerce brands in the USA. You'll be responsible for paid advertising, SEO, email marketing, social media, and CRO, ensuring we stay ahead in a competitive market.
Key Responsibilities:Develop and implement a full-funnel digital marketing strategy for our U.S.-based D2C brands.
Oversee paid media campaigns (Meta, Google, TikTok, , Pinterest, etc.) to drive ROAS.
Lead SEO efforts (on-page, off-page, technical) to boost organic traffic.
Scale email, SMS, and retention marketing using Brevo (formerly Sendinblue) for automation and personalization.
Manage social media strategy, ensuring engagement, brand awareness, and community growth.
Optimize website conversion rates (CRO) and improve the user journey.
Track KPIs, analyze performance data, and provide actionable insights.
Stay updated on U.S. e-commerce trends, competition, and platform updates.
Collaborate with designers, content creators, and product teams for high-impact campaigns.
Who You Are:5+ years of experience in digital marketing for U.S.-based D2C e-commerce brands.
Expertise in Google Ads, Meta Ads, TikTok Ads, and performance marketing strategies.
Strong understanding of SEO, email marketing (Brevo preferred), and CRO.
Data-driven mindset with experience in Google Analytics, GA4, and marketing attribution.
Ability to lead a team, manage budgets, and scale marketing efforts profitably.
Experience with Woocommerce and other e-commerce platforms is a plus.
Highly proactive, innovative, and results-oriented.
What We Offer:A dynamic and fast-growing work environment.
4-day work week – More time for work-life balance
Hybrid work setup (remote + occasional in-person meetings).
Competitive salary up to ₹12 LPA + performance-based incentives.
Ready to take charge? Send your application in a creative way on WhatsApp at +1 548-490-6555.
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